# Personalized Smart Skincare KNOW Beauty Delivers Skincare Solutions with an At-Home DNA Test Kit By Laura McQuarrie | Published 2021-06-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/know-beauty References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Vanessa_Hudgens_and_Madison_Beer_unveil_smart_skin_care_brand_KNOW_Beauty/177416) & [knowbeauty](https://knowbeauty.com/) [KNOW](https://www.trendhunter.com/trends/subscriptionbased-health-service) Beauty is a new direct-to-consumer smart skincare brand by Vanessa Hudgens and Madison Beer that was developed in collaboration with dermatologist Dr Karen Kagha and it invites consumers to truly get familiar with their skin. The brand is said to be the first to offer an [at-home DNA test](https://www.trendhunter.com/trends/directtoconsumer-genetic-testing) so that people can build personalized skincare routines that are tailored to their exact needs. With this accessible test, consumers will get to build a routine with products like cleansers, moisturizers, serums, eye masks and others as needed. The [Skin](https://www.trendhunter.com/trends/hd-skin-analysis) DNA Kit and skin diagnostic quiz take a variety of lifestyle factors into consideration, including a user's diet and stress levels. The kit also addresses factors that change over time, such as collagen quality, skin elasticity and UV protection. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 96% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Personalized Skincare:** The trend of using DNA tests to build personalized skincare routines will continue to disrupt the beauty industry, and businesses can use this opportunity to offer unique customization services to their customers. - **Direct-to-consumer Skincare:** The trend of launching direct-to-consumer skincare brands like KNOW Beauty will continue to dominate the market, providing customers with affordable and accessible skincare solutions, and businesses can tap into this trend by offering similar services without intermediaries. - **Smart Beauty Devices:** The trend of using smart beauty devices like the Skin DNA Kit to diagnose skin problems will continue to shape the beauty industry, offering customers easy and convenient options to manage their skincare needs, and businesses can capitalize on this trend by introducing innovative beauty devices that address various skin concerns. ### Where This Applies - **Beauty and Personal Care:** The personalized smart skincare trend will disrupt the beauty industry, creating opportunities for businesses to offer unique products and services that cater to specific needs and preferences of customers. - **Health and Wellness:** The direct-to-consumer trend in skincare will disrupt the health and wellness industry as customers demand affordable and accessible skincare solutions that support their lifestyle choices, and businesses can leverage this trend by integrating skincare services into their wellness offerings. - **Technology and Innovation:** The smart beauty devices trend will disrupt the technology and innovation space, driving the development of new and innovative beauty devices that use advanced technologies to diagnose and treat skin problems, and businesses can take advantage of this trend by investing in research and development in this field. ## Related on Trend Hunter - [Skincare Diagnostic Kits](https://www.trendhunter.com/trends/skincare-test-kits.md) - [At-Home Skin Health Kits](https://www.trendhunter.com/trends/skin-health-testing-kit.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Community-Made Skincare Products](https://www.trendhunter.com/trends/skin-development-kit.md) - [Celebrity-Led Skincare](https://www.trendhunter.com/trends/dua-skincare.md)