# Personalized Shared Office Ads Knotel Launched Personalized Campaigns Targeting Specific CEOs By Grace Mahas | Published 2019-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/knotel References: [thedrum](https://www.thedrum.com/creative-works/project/duncan-channon-knotel-tailor-made) & [knotel](https://www.knotel.com/?lkikjk) As shared workplaces become more mainstream for many businesses, flexible workspace 'Knotel' launched a new personalized campaign to showcase its customized workspaces. The unique campaign features direct statements to various chief executives from large companies. For example "Noel Quinn, you deserve a workspace as tailored as this billboard,” for [HSBC’s](https://www.trendhunter.com/trends/hsbc-uk-excel) chief executive. Other companies targetted include [Verizon](https://www.trendhunter.com/trends/verizon-and-david-beckham), [Spotify](https://www.trendhunter.com/trends/phone-booth-activation), and Fox -- to name a few. The ad will be displayed in print across New York and each customized statement includes a unique landing page with 3D models of proposed office spaces Knotel drafted. The bespoke and unique advertisements showcase the company's core strength -- its ability to go the extra mile to attract and keep customers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Workplace Advertising:** Disruptive innovation opportunity: Develop AI-powered platforms that can analyze data to create personalized ads targeting specific CEOs. - **Customized Workspace Solutions:** Disruptive innovation opportunity: Create flexible office spaces that are tailored to the specific needs and preferences of individual CEOs and executives. - **Enhanced Customer Experience:** Disruptive innovation opportunity: Leverage advanced technology, such as 3D modeling, to provide unique and interactive customer experiences for potential workspace clients. ### Sectors Adopting This - **Digital Advertising:** Disruptive innovation opportunity: Develop innovative advertising platforms that enable brands to deliver highly targeted and personalized messages to specific CEO audiences. - **Flexible Workspace Providers:** Disruptive innovation opportunity: Invest in technology to create customized and flexible office spaces that cater to the unique requirements of CEOs and top executives. - **Real Estate and Property Management:** Disruptive innovation opportunity: Integrate cutting-edge technologies like augmented reality and virtual reality to revolutionize the way office spaces are marketed and leased, offering enhanced customization options to clients. ## Related on Trend Hunter - [Home Personalization Campaigns](https://www.trendhunter.com/trends/new-beginnings.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Foggy Self-Care Billboards](https://www.trendhunter.com/trends/windows-of-selfcare.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md)