# Knomo Laptop Bags By Angela Lowe | Published 2006-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/knomo-laptop-bags References: [gushmagazine](http://www.gushmagazine.com/article/knomo-laptop-bags/) & [knomobags](http://www.knomobags.com/) Knomo have launched their Spring/Summer collection of laptop bags. Among the new recruits is Samara, an A-line laptop bag that's been draped in cowhide and bleached to perfection. Prices start around £100 and come in a variety of great colours. Be sure to visit their website. **Implications** - Fashion-conscious consumers purchase products that provide purpose as well as style. They have a need to carry important items such as a laptop, yet want to find something that will not hinder their looks. They prefer not to lug around a backpack or a traditional laptop bag, and instead want to showcase their style. Brands recognize this and have begun to cater to both fashion and function. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-tech Integration:** Fashion brands are incorporating technology features into their products, such as laptop bags that offer both style and function. - **Cowhide Fashion:** Cowhide materials are making a comeback in fashion accessories, including laptop bags, providing a unique and stylish look. - **Personalized Laptop Bags:** Consumers are seeking customized laptop bags that reflect their personal style and preferences, creating opportunities for brands to offer personalized options. ### Sectors Adopting This - **Fashion Accessories:** The fashion accessories industry can explore the integration of technology and personalization to create laptop bags that appeal to fashion-conscious consumers. - **Luxury Goods:** Luxury brands can leverage the popularity of cowhide materials in laptop bags to offer high-end, fashionable options to their customers. - **E-commerce:** The e-commerce industry can capitalize on the demand for personalized laptop bags by providing customizable options and easy online purchasing experiences. ## Related on Trend Hunter - [Ultra-Versatile Laptop Bags](https://www.trendhunter.com/trends/stylish-laptop-backpack.md) - [Functional Accessible Leather Bags](https://www.trendhunter.com/trends/hobo-1.md) - [Puffer Jacket Laptop Bags](https://www.trendhunter.com/trends/puffer-bag.md) - [Luxury Leather Bag Collections](https://www.trendhunter.com/trends/sonder-collection.md) - [Luxe Luggage Brand Purses](https://www.trendhunter.com/trends/rimowa-groove-collection.md) - [Chic Sustainable Nylon Luggage](https://www.trendhunter.com/trends/rimowa-signature-collection.md) - [Luxe Leather Laptop Organizers](https://www.trendhunter.com/trends/macbook-organizer.md) - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md) - [Ultra-Slim Laptop Sleeves](https://www.trendhunter.com/trends/ultraslim-laptop-sleeve.md)