# Multipurpose Bike Ads Knog Bike Locks are More than Just an Anti-Theft Device By Amanda Chang | Published 2010-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/knog-bike-locks References: [notcot.org](http://www.notcot.org/post/36467/) & [notcot](http://www.notcot.com/archives/2010/12/knog-bike-locks-photos.php) One look at the Knog Bike Locks ad and you will see why these [ads are entertaining and brilliant](https://www.trendhunter.com/trends/nobody-reads-ads). How many bike locks do you know of that can handle the weight of a car? One of the brilliant components of the Knog Bike Locks ads is that they show how versatile the [anti-theft devices](https://www.trendhunter.com/trends/outdoor-fingerprint-padlock) can be. Coming in a [wide array of show-stopping colors](https://www.trendhunter.com/trends/multitool-designs), the silicone locks can apparently be used as a jump rope, bracelet, car pulley or whatever your imagination chooses! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 79% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Bike Locks:** Opportunity for bike lock manufacturers to create versatile locks that serve multiple purposes beyond just securing bikes. - **Colorful Anti-theft Devices:** Opportunity for companies to create visually appealing, colorful anti-theft devices that catch consumers' attention. - **Creative Advertising Strategies:** Opportunity for marketers to develop entertaining and brilliant ads that showcase the versatility and unique features of their products. ### Sectors Adopting This - **Bicycle Accessories:** Bicycle accessory manufacturers can explore innovative designs and functionalities to create multipurpose locks and other accessories. - **Security Solutions:** Security companies have the opportunity to develop colorful and versatile anti-theft devices for various applications beyond just bicycles. - **Advertising and Marketing:** Advertising agencies and marketers can leverage creative advertising strategies to promote and highlight the unique features of products like bike locks. ## Related on Trend Hunter - [Slap-Band-Inspired Bike Locks](https://www.trendhunter.com/trends/slapstick-smart-bicycle-lock.md) - [Indestructible Bike Locks](https://www.trendhunter.com/trends/foldylock-forever.md) - [Helmet-Friendly Bike Locks](https://www.trendhunter.com/trends/abus-combiflex-travelguard.md) - [Flexible Reinforced Bike Locks](https://www.trendhunter.com/trends/abus-goose-lock.md) - [Discreet Connected Bike Locks](https://www.trendhunter.com/trends/laas-olock.md) - [Impenetrable Cyclist Locks](https://www.trendhunter.com/trends/litelok-x1.md) - [Collapsible Ultra-Secure Bike Locks](https://www.trendhunter.com/trends/folding-lock.md) - [Connected Chain Link Locks](https://www.trendhunter.com/trends/linka-lasso.md) - [Hidden Seat Bike Locks](https://www.trendhunter.com/trends/lockinvisible.md)