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# Versatile Furnishing Frames
Knock Knock by Hoj Studio is a Shelf, a Closet, a Desk and a Kitchen

By Amelia Roblin | Published 2013-02-24 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/knock-knock-by-hoj-studio
References: [blog.leibal](http://blog.leibal.com/furniture/knock-knock/) & [hojstudio.de](http://hojstudio.de/index.php/klopf)

It's difficult to comprehend the flexibility of Knock Knock by Hoj Studio without being able to see it performing its extensive range of functions. At a casual glance, the timber-framed piece of furniture might appear quite basic; however, there is a complexity to it that becomes evident with the freedom of its customization.

The semi-finished oak wood components have a lovely charm about them. They're held together cleverly by fasteners that are easy to adjust so that you can move the various ledges to different heights with your desired spacing. With many shelves installed, 'Klopf Klopf' can become a bookcase. The insertion of storage boxes turns it into an open closet and the removal of all but one broad panel sets up Knock Knock by Hoj Studio as a desk.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 82% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Flexible Furniture:** Disruptive innovation opportunity: Design furniture that can easily transform and adapt to different needs and spaces.
- **Customizable Furnishings:** Disruptive innovation opportunity: Develop furniture that allows users to easily adjust and personalize its configuration and functionality.
- **Multi-functional Pieces:** Disruptive innovation opportunity: Create furniture that serves multiple purposes and can be transformed into different functional units.

### Who This Affects Most

- **Furniture Manufacturing:** Disruptive innovation opportunity: Incorporate modularity and adaptability into furniture production, providing customers with more versatile and customizable options.
- **Interior Design:** Disruptive innovation opportunity: Explore new design concepts and materials to create furniture that seamlessly blends aesthetics with functionality.
- **Home Organization:** Disruptive innovation opportunity: Develop innovative storage solutions and furniture systems that optimize space and adapt to changing organizational needs.

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