# Home-Setting Campaign Launches Knix's Campaign Takes a New Angle in Light of Social Distancing By Amy Duong | Published 2020-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/knix References: [instagram](https://www.instagram.com/p/B97f7mVCsD5/) [Knix](https://www.trendhunter.com/trends/knix-x-the-birds-papaya) originally planned to shoot its Swim 2020 collection in Tulum, Mexico -- but in light of the COVID-19 outbreak and the safety precautions that need to be taken, the brand has taken a new route. During these uncertain times, Knix is prioritizing healthy practices and exercising social distancing. To launch the new Swim 2020 collection, it is sending $15 to everyone that originally entered the casting call to use right away or in the future. It will also be selecting 25 applicants to send a [tropical swimsuit](https://www.trendhunter.com/trends/cloud-cups) to. These applicants have the liberty to explore their own creativity in the comfort of their own home to shoot the photographs themselves in a safe manner. These photographs will then be used for the campaign launch instead. Image Credit: Instagram, @knix ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **At-home Campaigns:** Brands are launching campaigns that allow customers to create and share content from their own homes. - **Remote Photoshoots:** Brands are utilizing remote photoshoots to continue creating content while adhering to social distancing measures. - **Incentivized Customer Participation:** Brands are incentivizing customer participation in campaigns by offering rewards or compensation for completed tasks. ### Sectors Adopting This - **Fashion:** The fashion industry can use at-home campaigns and remote photoshoots to promote clothing lines and accessories. - **Beauty:** The beauty industry can utilize user-generated content to showcase makeup and skincare products in action. - **Travel:** The travel industry can launch at-home campaigns that encourage customers to share their favorite travel memories or dream destinations. ## Related on Trend Hunter - [Co-Branded Swimwear Lines](https://www.trendhunter.com/trends/knix-x-the-birds-papaya.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md)