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# Body-Positive Swimwear Collections
Knix Swimwear Was Curated to Fit Every Type of Body and Size

By Grace Mahas | Published 2020-04-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/knix-swimwear
References: [knix](https://knix.ca/) & [knix](https://knix.ca/)

While many of our summer vacation plans may have been put on hold, [Knix Swimwear](https://www.trendhunter.com/trends/knix-x-the-birds-papaya) is still ensuring you can safely enjoy the summer sun feeling confident in its new [body-positive swimwear collection](https://www.trendhunter.com/trends/versatile-sustainable-swimwear). The inclusive series ranges from dynamic bikinis to bold one-pieces and the line boasts a vast range of sizing—everything from an 'A' cup to a 'G' cup in tops and sizes 'S' to 'XXL' in bottoms. Each piece from the Knix Swimwear collection was crafted with fade-resistant technology and is chlorine- and saltwater-resistant that helps ensure your pieces will last throughout all your summer fun. In addition, the bathing suits are all [fully lined, providing smoothing coverage](https://www.trendhunter.com/trends/shaping-swimwear) and the quick-dry fabric lets you stay in your bikini all day long.

Moreover, while the brand had to put its photoshoot plans on hold because of COVID-19, Knix launched an open casting call to help capture images for the campaign and partnered with 25 real customers across North America to participate in its at-home content series. Fans can get their hands on the new Knix Swimwear line starting on May 1st.

Image Credit: Knix

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 65% | Activity: 19% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Body-inclusive Fashion:** There is a need to design fashion that suits everyone regardless of size or shape.
- **Sustainable Swimwear:** Sustainability is gaining momentum in the fashion industry and can be incorporated in manufacturing swimwear.
- **Virtual Marketing Campaigns:** COVID-19 has necessitated new and innovative ways of marketing products, including virtual campaigns and open casting calls.

### Sectors Adopting This

- **Fashion:** The fashion industry can benefit from producing clothing that is designed to fit all body types, regardless of the size or shape.
- **Swimwear:** Manufacturers of swimwear can take advantage of sustainable materials in the production process.
- **Marketing:** Marketing gurus can explore new marketing strategies such as hosting virtual campaigns and casting calls especially during pandemics.

## Related on Trend Hunter

- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
- [Co-Branded Swimwear Lines](https://www.trendhunter.com/trends/knix-x-the-birds-papaya.md)
- [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md)
- [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md)
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- [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md)
- [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md)
- [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)
- [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)
