# Canadian Retailer Expansions Knix Partners with Holt Renfrew to Grow in Canada By Debra John | Published 2025-04-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/knix-partners References: [prnewswire](https://www.prnewswire.com/news-releases/knix-partners-with-holt-renfrew-to-grow-canadian-retail-footprint-302416028.html) & [knix](https://knix.ca/4)  [Knix](https://www.trendhunter.com/trends/knix-opens-immersive-retail) partners with [Holt Renfrew](https://www.trendhunter.com/trends/exclusive-popup-event) to grow in Canada, expanding its retail presence across six locations, including two pop-ups. As North America’s leading brand in leakproof intimates, swim, and activewear, Knix strategically aligns with Holt Renfrew to introduce its products to a broader audience through an elevated retail experience. This collaboration brings a curated selection of Knix’s offerings both in-store and online, merging the brand’s innovative designs with Holt Renfrew’s reputation for premium shopping. Customers can explore Knix’s best-selling essentials, including its signature ‘[leakproof underwear](https://www.trendhunter.com/trends/knix-valentines-day-edit),’ the ‘Revolution Bra,’ ‘Gossamer Lace’ sets, bodysuits, and shapewear, available at the pop-up locations until May 26. Additionally, Knix’s newly launched ‘Swim Collections’—featuring asymmetrical styles, floral and animal prints, and timeless silhouettes like the ‘Sculpt Ruched One-Piece’—are available at Holt Renfrew’s permanent locations in Ogilvy, Yorkdale, Square One, and Calgary. Image Credit: Knix ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 65% | Freshness: 37% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Pop-up Store Phenomenon:** Pop-up shops are revolutionizing retail by offering limited-time, immersive brand experiences that drive consumer engagement and generate buzz. - **Premium Brand Collaborations:** Strategic partnerships between established luxury retailers and innovative brands are reshaping the shopping landscape by blending product innovation with high-end retail environments. - **Expansion of Leakproof Apparel:** The growing demand for functional and comfortable clothing is propelling advancements in leakproof apparel, paving the way for eco-friendly alternatives in intimate wear. ### Who This Affects Most - **Retail Innovation:** The retail industry is witnessing a surge in novel shopping experiences, driven by partnerships and experiential marketing to attract modern consumers. - **Intimate Apparel:** Innovations in fabric technology and design are transforming the intimate apparel sector, with leakproof and functional garments gaining mainstream acceptance. - **Luxury Goods:** Collaborations with forward-thinking brands are invigorating the luxury goods industry by diversifying product offerings while maintaining exclusivity and brand prestige. ## Related on Trend Hunter - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Co-Branded Swimwear Lines](https://www.trendhunter.com/trends/knix-x-the-birds-papaya.md) - [Shops-In-Shop Openings](https://www.trendhunter.com/trends/maje-x-holt-renfrew.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Elevated Holiday Intimates Promotions](https://www.trendhunter.com/trends/knix-black-friday-sale.md) - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md) - [Shapewear Collections Expand North](https://www.trendhunter.com/trends/shapermint.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md)