# Protective Equipment Donations Knix Secured 100k Units of PPE to Help Canadian Frontline Workers By Grace Mahas | Published 2020-03-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/knix-donated-100000-units-of-ppe References: [knix](https://knix.com/) & [gofundme](https://www.gofundme.com/f/ppe-masks-gowns-amp-gloves-for-frontline-workers) In an effort to support the frontline workers battling COVID-19, intimate brand [Knix](https://www.trendhunter.com/trends/knix-2) is helping secure over 100,000 units of Personal Protective Equipment (PPE) to keep Canadian frontline workers safe. Currently, due to the global pandemic, there is a shortage of this life-saving equipment as countries around the world scramble to prepare for the onslaught of cases in their hospitals. To provide and distribute these PPE units, the brand launched a [GoFundMe campaign](https://www.trendhunter.com/trends/disaster-relief-efforts) that reached over $80,000 in less than a week. Included in the 100,000 units is 20,000 N95 masks, 30,000 surgical masks and 50,000 gloves. In addition, the brand PPE Request Form where hospitals, clinics, and non-profits can submit requests for the supplies they need most. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **PPE Donations:** The pandemic has highlighted the need for donated PPE. Companies can review their supply chains and excess inventory for opportunities to donate. - **Crowdfunding for a Cause:** Crowdfunding websites provide a platform for companies and individuals to raise money to support worthy causes. - **Collaborative Distribution:** Collaborating with existing distribution channels can expand the reach of donated PPE to communities that need it most. ### Where This Applies - **Intimate Apparel:** Intimate apparel companies can leverage their supply chains to source and donate PPE to support frontline workers. - **Healthcare:** The healthcare industry can work with companies to secure PPE donations and ensure they are distributed to facilities with the greatest need. - **Non-profit:** Non-profit organizations can partner with companies to help distribute and allocate donated PPE to areas that are underserved. ## Related on Trend Hunter - [Charitable Hygiene Supply Initiatives](https://www.trendhunter.com/trends/purse-project.md) - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md) - [Social Good Pajama Donations](https://www.trendhunter.com/trends/petit-lem.md) - [Canadian Retailer Expansions](https://www.trendhunter.com/trends/knix-partners.md) - [Specialized Industrial Workwear Donations](https://www.trendhunter.com/trends/specialized-industrial-workwear.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Inaugural Men's Essentials Lines](https://www.trendhunter.com/trends/mens-essentials.md) - [Elevated Holiday Intimates Promotions](https://www.trendhunter.com/trends/knix-black-friday-sale.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md)