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# Whimsical Period-Proof Intimates
Knix Teams Up with Anna Sui to Launch New Intimates and Sleepwear

By Grace Mahas | Published 2021-10-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/knix-and-anna-sui
References: [knix](https://knix.ca/collections/anna-sui-x-knix-collection?loc=HP_B1_Campaign=Annasui-campaign_Annasui-content-Collection_D_Oct212021)

[Knix](https://www.trendhunter.com/trends/knix-x-the-birds-papaya), the beloved global intimates brand, recently joined forces with designer and New York City fashion icon, Anna Sui to launch a new garden-inspired collection of intimates and sleepwear. The new series features some of the designer's most historic botanical prints, from 1995 to the present day.

“Anna Sui is such a beloved and accomplished fashion designer known for her bright and bold aesthetic. She lets her creativity shine in order to deliver pieces that suit everyone,” explains Knix Founder & CEO Joanna Griffiths. “We’re excited to collaborate on a collection that perfectly mirrors our shared values on creativity, comfort and style.”

The collaboration includes a full 29 piece collection of Knix’s top-performing styles in over three different categories from [leakproof that protect against periods](https://www.trendhunter.com/trends/modibodi) to intimates and supportive bras. The collection is available on online in sizes XS to XXXXL and is designed to fit up to bra sizes 28-44 and cups A to H.

Image Credit: Knix

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 85% | Activity: 85% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Period-proof Intimates:** Collaborations between fashion and technology can lead to innovative underwear designs that offer protection against periods.
- **Designer Intimate Collaborations:** Collaborations between intimate wear brands and renowned fashion designers can expand the artistic design boundaries in the industry.
- **Inclusive and Comfortable Intimates:** Providing a range of intimate wear styles in inclusive sizes can open up business opportunities and reach wider audience.

### Sectors Adopting This

- **Intimate Wear:** Intimate wear industry is experiencing creative collaborations that lead to the creation of iconic designs while offering practical innovation.
- **Fashion:** Fashion industry has a great opportunity to disrupt the current norms around comfortable and inclusive intimate wear with creative collaborations.
- **E-commerce:** E-commerce platforms can benefit by offering size-inclusive merchandise of innovative collabs of influential fashion designers to reach wider customer bases.

## Related on Trend Hunter

- [Co-Branded Swimwear Lines](https://www.trendhunter.com/trends/knix-x-the-birds-papaya.md)
- [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md)
- [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md)
- [Canadian Retailer Expansions](https://www.trendhunter.com/trends/knix-partners.md)
- [Elevated Holiday Intimates Promotions](https://www.trendhunter.com/trends/knix-black-friday-sale.md)
- [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md)
- [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md)
- [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md)
- [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md)
