# 8-Bit Raver Knitwear The 'Jah Ruhles' Collection Consists of Colorful Knitwear for Ravers By Laura McQuarrie | Published 2013-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/knitwear-for-ravers References: [we-find-wildness](http://www.we-find-wildness.com/2013/06/virginie-morillo-jah-rules/) & [virginiemorillo](http://www.virginiemorillo.com/?p=393) The 'Jah Ruhles' collection shows that there is a market for everything, including knitwear for ravers. The collaboration between Virginie Morillo and her mother consists of brightly colored knits embedded with text and 90s-inspired graphics like aliens, smiley faces and ying-yangs. The individual stitches that make up knitwear lends the garments a perfect [8-bit feel](https://www.trendhunter.com/trends/beams-and-playstation). Virginie designed the raver-inspired garments, which were then hand-knit by her mother. The psychedelic looks are complemented by an equally eccentric lookbook that pair the unique, hand-knitted pieces with colorful hair, chunky boots and odd accessories. Even though the techniques are nothing new, the collection injects a youthfulness into these knitted garments that seem to be "straight out of a technival 1992," making the traditional craft hip and appealing to younger audiences. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Craft:** The use of traditional craft techniques in a youthful and eccentric way creates opportunities for disruptive innovation in both fashion and textile industries. - **Nostalgic Graphics:** The use of 90s-inspired graphics in fashion items has the potential to be a disruptive innovation opportunity for both fashion and graphic design industries - **Handmade Collaborations:** The collaboration between designers and hand-knitters creates new opportunities for innovation in the fashion and textile industries. ### Sectors Adopting This - **Fashion Industry:** This collection has the potential to disrupt the fashion industry by capturing the attention of younger audiences with its vibrant designs. - **Textile Industry:** The use of traditional knitting techniques and graphic designs in this collection has the potential to disrupt the textile industry and create new product offerings. - **Graphic Design Industry:** By incorporating 90s-inspired graphics into fashion items, this collection can inspire new trends and create opportunities for disruptive innovation in the graphic design industry. ## Related on Trend Hunter - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Collaborative Hand-Knit Streetwear](https://www.trendhunter.com/trends/macmahon-knitting-mills-and-beams.md) - [Hand- Knitted Joint Apparel](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Elevated Essential Knitwear](https://www.trendhunter.com/trends/ravella.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Sustainable Knitwear Ranges](https://www.trendhunter.com/trends/native-regenerative-wool.md)