# Knit Monochrome Sneakers These Under Armour Sneakers Offer Maximum Comfort and Style By Mary Van Puymbroeck | Published 2017-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/knit-sneaker References: [hypebeast](https://hypebeast.com/2017/5/under-armour-threadborne-shift-sneaker) & [underarmour](https://www.underarmour.com/en-us-ca/pid1302504) While knit sneakers are by no means new to the market, as a traditionally performance-focused brand, [Under Armour](https://www.trendhunter.com/trends/selection-of-versatile-shoes) is pushing into the "sneakerhead" market with its Threadborne Shift knit sneaker. The challenge of making a knit sneaker is having it feel comfortably secure to the foot without being too snug. Under Armour has taken steps to prevent this while maintaining a modern-looking silhouette. The Threadborne Shift is texturally interesting in its composition, mixing faux suede, elastic and knit materials on the upper. The Threadborne upper makes for a breathable but comfortably snug-fitting shoe. Elastic bands lock in the heel and forefoot for flexible support. The colorway of the range is totally [monochromatic](https://www.trendhunter.com/trends/1000-model), giving the overall aesthetic of the shoe a desired streetwear style. With extra attention and effort paid to the styling of this knit sneaker, Under Armour's latest offering could resonate well with [Millennials](https://www.trendhunter.com/trends/sour-punch-inspired-soda). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Knit Sneakers:** Under Armour is tapping into the knit sneaker trend with its Threadborne Shift sneaker, offering a modern silhouette and comfort. - **Streetwear Style:** Under Armour's Threadborne Shift sneaker features a monochromatic colorway and modern aesthetic, catering to the streetwear market. - **Millennial Footwear:** Under Armour's Threadborne Shift sneaker is designed with the Millennial consumer in mind, offering comfort and style. ### Where This Applies - **Athletic Footwear:** Under Armour's Threadborne Shift sneaker contributes to the innovation in the athletic footwear industry with its knit construction and modern design. - **Fashion:** The monochromatic colorway and streetwear style of Under Armour's Threadborne Shift sneaker make it a disruptive innovation in the fashion industry. - **Retail:** Under Armour's Threadborne Shift sneaker caters to the Millennial market, presenting opportunities for retailers to tap into this consumer segment. ## Related on Trend Hunter - [Chunky Trainer Designs](https://www.trendhunter.com/trends/breeze-sneaker.md) - [Merino Wool Sock Sneakers](https://www.trendhunter.com/trends/uynner-hero-shoes.md) - [Functional Everyday Footwear](https://www.trendhunter.com/trends/selection-of-versatile-shoes.md) - [Seamless Waterproof Knit](https://www.trendhunter.com/trends/waterproof-knit-shoes.md) - [Knitted Breathable Dynamic Sneakers](https://www.trendhunter.com/trends/flyknit-venture.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Next-Gen Athletic Shoes](https://www.trendhunter.com/trends/ua-echo.md) - [Bulbous Dynamic Knitted Sneakers](https://www.trendhunter.com/trends/air-max-flyknit-venture.md) - [Monochromatic Performance Sneakers](https://www.trendhunter.com/trends/invincible-x-on-cloudmonster-2.md)