# Ethical Merino Wool Clothing The 'Knit Kite Jacket' is Soft and Heat-Regulating By Georgia Wray Norsten | Published 2024-10-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/knit-kite-jacket References: [alexcrane.co](https://alexcrane.co/products/knit-kite-jacket-bone) & [alexcrane.co](https://alexcrane.co/)  Alex Crane's latest release, the '[Knit](https://www.trendhunter.com/trends/ropeknit-yuma-hemp-crew) Kite Jacket,' is a testament to eco-conscious fashion. This versatile piece, made from 100% [sustainable merino wool](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt), merges the functionality of a French 'chore-coat' with the [comfort of a sweater](https://www.trendhunter.com/trends/kerisma-knits), offering a lightweight and stylish option for year-round wear. The merino wool used in the jacket is sourced from family-run farms in Australia, spun into high-quality yarn in Italy, and knit in Madagascar, ensuring every step of the production process is sustainable and ethical. Known for its natural heat-regulating and moisture-wicking properties, merino wool offers unparalleled comfort, while being odor-resistant and renewable -- making this jacket as kind to the environment as it is to your wardrobe. Finishing details like sustainable coconut buttons, made from repurposed husks, add another layer of eco-friendly design. The Knit Kite Jacket is available in three colors, blending style with a commitment to sustainability. Image Credit: Alex Crane ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 64% | Freshness: 30% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Eco-conscious fashion emphasizes using environmentally friendly materials and ethical production methods, offering a fresh approach to wardrobe essentials. - **Natural Fiber Apparel:** Apparel made from natural fibers like merino wool prioritizes comfort, environmental sustainability, and renewable resource use. - **Ethical Sourcing:** Brands adopting ethical sourcing practices ensure that each stage of production, from raw material to finished product, adheres to fair trade and sustainability standards. ### Who This Affects Most - **Eco-friendly Textiles:** The eco-friendly textiles industry focuses on producing materials with minimal environmental footprint, supporting sustainable fashion innovations. - **Ethical Fashion:** Ethical fashion champions responsible manufacturing practices, ensuring fair labor conditions and reducing environmental impact. - **Natural Materials:** The natural materials industry provides renewable and biodegradable resources, promoting a shift away from synthetic and non-degradable fibers. ## Related on Trend Hunter - [Sustainable Merino Wool Apparel](https://www.trendhunter.com/trends/innovative-tech-merino-collection.md) - [Sustainable Knitwear Ranges](https://www.trendhunter.com/trends/native-regenerative-wool.md) - [Sustainable Flannel Shirts](https://www.trendhunter.com/trends/cloud-flannel.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md) - [Ethical Performance Down Jackets](https://www.trendhunter.com/trends/shackleton-down-jackets.md) - [Spring-Ready Organic Apparel](https://www.trendhunter.com/trends/pac-collection.md) - [Recycled Performance Sweaters](https://www.trendhunter.com/trends/aether-walsh-hooded-anorak.md) - [Temperature-Regulating Wool Pullovers](https://www.trendhunter.com/trends/mason-power-wool-pullover.md)