# Free-Roaming Animal Meats Knepp Estate Launches the 'Knepp Wild Range Meat' Brand By Kanesa D | Published 2022-06-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/knepp-wild-range-meat References: [thegrocer](https://www.thegrocer.co.uk/meat/knepp-estate-launches-sustainability-focused-wild-range-meat-business/666050.article) & [kneppwildrangemeat](https://www.kneppwildrangemeat.co.uk/)  Knepp Estate has launched ‘Knepp Wild Range Meat’, a sustainable meat brand from West Sussex. The meat is sourced from low-density, [free-roaming cattle, pigs, and deer](https://www.trendhunter.com/trends/grass-fed-venison) that are raised on the estate. Knepp advertises protein as the most sustainable way to produce meat, crediting the high-quality condition of the land and the animals. The animals consume no third-party fertilizers or pesticides commonly used in agriculture and live freely in the wild. Knepp’s animals graze on plants and wildlife instead of protein used in large-scale farms. As a result, ‘Knepp Wild Range Meat’ contains healthier, richer meat that is not oversaturated with harmful chemicals. The meat arrives in [recyclable packaging](https://www.trendhunter.com/trends/grassfed-beef-products) and is frozen to minimize waste. “Eating meat doesn’t have to be an environmental dilemma. I believe ours is the most [sustainable and ethical](https://www.trendhunter.com/trends/beef-bitlong) there is,” claims Ned Burrell from Knepp Estate. Image Credit: Knepp Wild Range Meat ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 12% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Meat Production:** There is an opportunity for other farms to adopt sustainable meat production practices by raising free-roaming animals and using no third-party fertilizers or pesticides. - **Natural Grazing Diets:** There is an opportunity for meat producers to promote the use of natural grazing diets to produce healthier, richer meat with less chemicals and fertilizers. - **Recyclable Packaging for Meat:** There is an opportunity for meat producers to adopt recyclable packaging to minimize waste and promote sustainability in the industry. ### Sectors Adopting This - **Livestock Farming:** The livestock farming industry can adopt sustainable meat production practices to meet the growing demand for ethically-produced meat. - **Meat Processing and Packaging:** The meat processing and packaging industry can adopt recyclable packaging to minimize waste and promote sustainability in the industry. - **Agriculture:** The agriculture industry can promote the use of natural grazing diets for livestock to produce healthier, richer meat with less chemicals and fertilizers. ## Related on Trend Hunter - [Ethically Sourced Grass-Fed Beef](https://www.trendhunter.com/trends/grassfed-beef-offerings.md) - [Innovative Plant-Based Food Brands](https://www.trendhunter.com/trends/black-sheep-foods.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Grass-Fed Meat Retail Expansions](https://www.trendhunter.com/trends/pre-brand.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md) - [Premium Nose to Tail Meats](https://www.trendhunter.com/trends/nosetotail-meats.md) - [Cultivated Pet Foods](https://www.trendhunter.com/trends/meatly.md) - [Sustainably Sourced Venison Links](https://www.trendhunter.com/trends/patagonia-provisions.md) - [Sustainability-Focused Cultivated Meat Partnerships](https://www.trendhunter.com/trends/cultivated-meat.md)