# Unique Hairspray Formulas KMS HairStay Expands with a Dry Oil Hairspray Featuring Upcycled Tomato By Georgia Wray Norsten | Published 2025-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kms-hairstay References: [instagram](https://www.instagram.com/kmshairca/)  [KMS](https://www.trendhunter.com/trends/sea-salt-sprays) HairStay introduces its newest styling essential -- the 'Dry Oil Hairspray,' a multi-tasking innovation designed to enhance and define curls and waves while delivering long-lasting hydration, lightweight texture, and flexible hold for up to 72 hours. At the heart of this launch is an eco-conscious ingredient: upcycled tomato. Originally destined for sauce, these antioxidant-rich tomatoes are repurposed to shield hair from UV damage and environmental stressors, aligning salon-grade performance with a planet-first mindset. The result is healthy, shiny, frizz-free hair that’s effortlessly styled and responsibly protected. Part of KMS’s commitment to sustainable beauty, the Dry Oil Hairspray is now available across Canada through retailers like [Chatters](https://www.trendhunter.com/trends/limitededition-hairspray), Mat & Max, and Cobia, with an [Amazon](https://www.trendhunter.com/trends/true-professionals-grow-long) rollout planned for later this season. Image Credit: KMS Hair ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 87% | Activity: 90% | Freshness: 40% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Eco-conscious Haircare:** Brands are innovating with sustainable ingredients like upcycled tomatoes to create environmentally friendly hair products. - **Multi-function Beauty Products:** Products that provide multiple benefits, such as styling and hydration, are catering to consumer demand for streamlined beauty routines. - **UV Protection in Haircare:** New formulations are incorporating UV-blocking properties to offer enhanced protection against environmental damage. ### Industries Being Reshaped - **Sustainable Beauty:** The sector is shifting towards green solutions by integrating upcycled ingredients into mainstream products. - **Haircare Innovation:** Emerging formulations are focusing on multifunctional uses and eco-friendly compositions for diverse hair needs. - **Retail and E-commerce Expansion:** The growing trend of launching products across physical and digital channels reflects the broadening access strategies of the beauty market. ## Related on Trend Hunter - [Sea Salt-infused Hairsprays](https://www.trendhunter.com/trends/sea-salt-sprays.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Aerosol Hair Product Lines](https://www.trendhunter.com/trends/aerosol-hair-products.md) - [Performance-Driven Textured Hair Products](https://www.trendhunter.com/trends/textured-hair.md) - [Extended-Hold Hairsprays](https://www.trendhunter.com/trends/joicos-hold-hero.md) - [Convenient Hair Styling Sticks](https://www.trendhunter.com/trends/styling-stick.md) - [Resort-Ready Beach Hairsprays](https://www.trendhunter.com/trends/beach-hairspray.md) - [Multi-Day Hair Spray Campaigns](https://www.trendhunter.com/trends/smoothing-spray.md) - [Flexible Hair-Strengthening Sprays](https://www.trendhunter.com/trends/strengthening-hairspray.md)