# Charitable Bike Chain Branding KMC Pink Lady Packaging Promotes Two Purchases with One Stroke By Amelia Roblin | Published 2012-01-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/kmc-pink-lady-packaging References: [thedieline](http://www.thedieline.com/blog/2012/1/6/kmc-pink-lady.html) & [gideagroup](http://www.gideagroup.com/30766/278020/work/kmc-pink-lady) There is a tendency for cartons to become a little convoluted in appearance when pairings of products are found inside. KMC Pink Lady packaging illustrates the virtue of simplicity in this situation, signifying the item within as well as the cause that it supports. The international manufacturer of bicycle chains has linked up with [breast cancer awareness](https://www.trendhunter.com/trends/asda-tickled-pink) to appeal to a female demographic, interested in financially supporting research into women's health through its purchases. In a single box, the buyer would be acquiring a new component for her conveyance and the benevolent feeling of making a small donation to a charity. GIDEA GROUP of Taiwan chose quite coherently to employ [plain white card](https://www.trendhunter.com/trends/blanco-1) for KMC Pink Lady packaging with a Pink Ribbon shaped opening. Three lengths of pink chain have been aligned with this looping perforation, cleverly displaying both ideas at once. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 53% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Simplified Packaging Design:** Brands are embracing minimalistic packaging designs to convey a clear message and create an impact on consumers. - **Cause Marketing:** Companies are aligning with charitable causes to attract socially conscious consumers and create a positive brand image. - **Dual-purpose Products:** Brands are developing products that offer functionality along with the opportunity to support a charitable cause. ### Who This Affects Most - **Bicycle Manufacturing:** Companies in the bicycle manufacturing industry can explore partnerships with charitable organizations to create unique packaging and attract socially conscious consumers. - **Packaging Design:** The packaging design industry can focus on simplifying designs and incorporating creative elements, such as die-cut shapes, to convey the purpose and message behind a product. - **Charitable Organizations:** Charitable organizations can collaborate with brands to create special edition products that generate donations and raise awareness for their cause. ## Related on Trend Hunter - [Pink-Accented Bakery Packaging](https://www.trendhunter.com/trends/toufayan-bakeries1.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Cancer Awareness Bakery Branding](https://www.trendhunter.com/trends/toufayan-bakeries.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md)