# Retailer Rescue Packages Kmart Brings Out Survival Kits to Help Fashion Week Attendees By Peter Vallas | Published 2011-02-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kmart References: [mashable](http://mashable.com/2011/02/09/kmart-fashion-week-concierge/) & [kmart](http://www.kmart.com/) Mass retailer Kmart has recently begun to re-brand in hopes to build their image as a retailer for fashion and general merchandise. To make their stand at [Mercedes-Benz](https://www.trendhunter.com/trends/road-to-racing) Fashion week more memorable, Kmart is supplying attendees with an assortment of [small essentials](https://www.trendhunter.com/trends/gymcare-kit) to get through the event. To access the Kmart survival kit, you can send a request to @KmartFashion over Twitter and decide on a place to meet and pick up the goods. **Implications** - Companies that are typically associated with low-budget and affordable products can expand their target demographic by taking steps to appear accessible to a larger audience. One way to do so is by presenting brands in a modern and fashionable way that is aesthetically appealing to a wide range of people. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Rebranding Strategies:** Companies can expand their target demographic by rebranding and presenting themselves in a modern and fashionable way, making themselves more accessible to a larger audience. - **Event Survival Kits:** Providing attendees with event survival kits through social media can elevate a company's brand image at events. - **Access Through Social Media:** Making products or services accessible through social media platforms such as Twitter can increase brand engagement and attract a wider audience. ### Where This Applies - **Retail Industry:** Retailers can rebrand and provide survival kits to increase engagement and appeal to a wider audience. - **Event Industry:** Event companies can offer survival kits to enhance the event experience and improve brand image. - **Social Media Industry:** Social media platforms can expand their engagement by being the medium for accessing products and services. ## Related on Trend Hunter - [Customer Gifting Suites](https://www.trendhunter.com/trends/gifting-suite.md) - [Luxe Supermarket Minimal Fashion](https://www.trendhunter.com/trends/erewhon-supermarket.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Riviera-Inspired Retail Experiences](https://www.trendhunter.com/trends/balmain-beach-club.md) - [Wedding Wardrobe Emergency Kits](https://www.trendhunter.com/trends/the-bride-kit.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Hypermarket Sleepover Experiences](https://www.trendhunter.com/trends/carrenight.md)