# Celebratory Athlete Sneaker Packs Julien Pagès and Mathias Prognon Drop the Honoring KM Pack By Amy Duong | Published 2018-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/km-pack References: [highsnobiety](https://www.highsnobiety.com/p/nike-custom-kylian-mbappe-world-cup-pack/) & [wave.fr](https://wave.fr/pack-nike-en-honneur-de-kylian-mbappe-tn-270-208320) Wave is a French footwear website and it taps sneaker designer Julien Pagès and box designer Mathias Prognon to create the special KM Pack. The new series is created in celebration of [football star Kylian Mbappé](https://www.trendhunter.com/trends/paris-saintgermain-and-jordan-brand), who was named the best young player at the game and also played a hefty role in helping France take home the win at the World Cup this year. The pack celebrates the athlete and is comprised of two sneakers -- the [Air Max Plus](https://www.trendhunter.com/trends/air-mercurial-tn) and the Air Max 270. Both of the sneakers are predominantly white across its uppers with red and blue accents as a nod to Mbappé's home team. The Air Max Plus silhouette sees a single gold star in reference to France's first World Cup championship in 1998, and the Air Max 270 shows two gold stars. Additionally, there is also a double chamber box that has a translucent top finished with the French flag and "1998 - 2018." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Celebratory Athlete Sneaker Packs:** The trend of creating special sneaker packs to celebrate and honor athletes is on the rise. - **Collaborative Design:** Collaborative design between sneaker designers and box designers is becoming a popular trend in the footwear industry. - **National Team Symbolism:** Using national team symbolism on sneakers is a growing trend to pay homage to athletes and their achievements. ### Sectors Adopting This - **Footwear:** The footwear industry can capitalize on the trend of creating special sneaker packs to celebrate and honor athletes. - **Design:** Collaborative design between sneaker designers and box designers offers disruptive innovation opportunities in the design industry. - **Sports:** The sports industry can explore the trend of incorporating national team symbolism on sneakers to enhance fan engagement and athlete appreciation. ## Related on Trend Hunter - [Football Player-Joint Eyewear](https://www.trendhunter.com/trends/kylian-mbapp.md) - [Athlete-Approved Football Boots](https://www.trendhunter.com/trends/air-mercurial-tn.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Elevated Performance Running Shoes](https://www.trendhunter.com/trends/metaspeed-paris.md)