# Wellness-Centric Skincare Brands KLUR is a Black-Owned Beauty Brand with Handcrafted Formulas By Jana Pijak | Published 2020-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/klur References: [klur.co](https://klur.co) KLUR is a [wellness-focused skincare brand](https://www.trendhunter.com/trends/practical-alchemy) specializing in artisan and handcrafted formulas. The Black-owned business was founded by Lesley Thornton who had a vision to "cultivate a brand that reflected the values of clean, ethical, and inclusive beauty." Thorton's background as an esthetician lead her to create a variety of personalized skincare treatments for her clients and inspired the KLUR line -- a product range that is minimalistic and centered around consumers' overall skin health. KLUR's product line consists of seven key formulas including Immersion -- a green tea-infused hydrating serum that gives dull and dry skin a much needed moisture boost -- the brand's anti-pollution Symmetry serum, its Stellar Restoration Multivitamin + Retinol Corrective Complex and the Brilliant Light Vitamin C repair serum. KLUR also offers the exfoliating Skin Soil powder, the Gentle Matter Dandelion & Olive Daily Moisture Cleanser and a multipurpose botanical oil blend named [Elements of Comfort](https://www.trendhunter.com/trends/fresh-elements-skincare). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Wellness-centric Skincare:** Disruptive innovation opportunity: Develop personalized skincare treatments and products that prioritize overall skin health and reflect clean, ethical, and inclusive beauty values. - **Artisan and Handcrafted Formulas:** Disruptive innovation opportunity: Explore the creation of unique, handcrafted skincare solutions that resonate with consumers seeking carefully crafted and thoughtfully made products. - **Minimalistic Skincare:** Disruptive innovation opportunity: Create simplified and effective skincare solutions that streamline consumers' skincare routines, providing them with essential products for optimal skin health. ### Where This Applies - **Beauty and Personal Care:** Disruptive innovation opportunity: Invest in research and development to create innovative skincare products and treatments that cater to the growing demand for wellness-focused beauty options. - **Black-owned Beauty Brands:** Disruptive innovation opportunity: Support and promote diverse and inclusive beauty brands by fostering collaboration and creating platforms to amplify their visibility and impact in the industry. - **Clean and Ethical Beauty:** Disruptive innovation opportunity: Develop sustainable and ethical practices in the beauty industry to meet the increasing consumer demand for clean, conscious, and transparent beauty products. ## Related on Trend Hunter - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Accessible Nourishing Skincare](https://www.trendhunter.com/trends/best-skincare.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Spa-Approved Skincare Brands](https://www.trendhunter.com/trends/village-wellness-spa.md)