# Co-Branded Daylight Savings Giveaways Klondike & Instacart Unveil a Surprise This Daylight Savings By Grace Mahas | Published 2023-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/klondike-instacart References: [instagram](https://www.instagram.com/klondikebar/?hl=en) & [unileversweepsrules](https://unileversweepsrules.com/klondikexinstacart/)  In anticipation of Daylight Savings, [Klondike](https://www.trendhunter.com/trends/klondike-100th-birthday-cake) and [Instacart](https://www.trendhunter.com/trends/sunday-reset-sweepstakes) have partnered to give fans the hour lost due to daylight saving time back, encouraging them to prioritize more moments of fun and enjoy a sweet treat like a Klondike Cone. Fans can share what they would do to clear grocery shopping off their to-do list in exchange for a chance to win a one-year Instacart+ membership to help tackle their grocery list. Winners will also receive a coupon to try the new & improved Klondike Cones. To enter for a chance to win, fans can head to Klondike's [Instagram](https://www.trendhunter.com/trends/kelloggs-eggo-waffles) giveaway post and comment what they would do from March 6 to March 12. The winners will get an Instacart+ membership in the form of a digital gift card, which offers free delivery on groceries and more, reduced service fees, and even the ability to share their subscription. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 59% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Giveaway Campaigns:** Businesses can partner up to give fans a unique giveaway experience, while benefiting each other's audiences. - **Social Media Giveaway Promotions:** Utilizing social media to launch giveaways is a powerful tool in boosting engagement, awareness, and brand loyalty. - **Daylight Savings Promotions:** Taking advantage of seasonal changes can be an effective strategy in launching promotional campaigns and creating buzz around a product or service. ### Sectors Adopting This - **Food and Beverage:** Collaborating with the right brand can create opportunities for cross-promotion and expand a business's customer base. - **E-commerce and Delivery Services:** Providing incentives such as free delivery and reduced service fees can help retain customers and attract new ones. - **Marketing and Advertising:** Launching a creative promotional campaign can be an effective way to increase brand awareness and engagement among audiences. ## Related on Trend Hunter - [Daylight Savings Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-1.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-ice-cream1.md) - [Free Ice Cream Sweepstakes](https://www.trendhunter.com/trends/free-ice-cream-for-a-years.md) - [Daylight Savings Waffle Promotions](https://www.trendhunter.com/trends/kelloggs-eggo-waffles.md) - [Daylight Savings Coffee Promotions](https://www.trendhunter.com/trends/international-delight-and-7eleven.md) - [Spring Time Change Promotions](https://www.trendhunter.com/trends/hour-back-boxes.md) - [Branded Daylight Savings Giveaways](https://www.trendhunter.com/trends/eggo-gives-tired-parents-the-morning-off-with-a-babysitter.md) - [Daylight Savings Coffee Giveaways](https://www.trendhunter.com/trends/grubhub-dunkin.md) - [Camping Ice Cream Promotions](https://www.trendhunter.com/trends/first-night-out.md)