# Brutalism-Inspired Clothing Shops Kloke's Melbourne Store Boasts Coarse Walls & Monolithic Forms By Laura McQuarrie | Published 2018-04-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kloke References: [dezeen](https://www.dezeen.com/2018/04/04/studio-goss-fashion-clothing-shop-brutalism-melbourne-interior-design/) For the design of fashion brand Kloke's Melbourne clothing shop, [Studio Goss](https://www.trendhunter.com/trends/frame-store) created an interior design that pulls inspiration from the [Brutalist movement](https://www.trendhunter.com/trends/fj-apartment). The architectural style embraces the use of [raw concrete](https://www.trendhunter.com/trends/concrete-amsterdam) and repeated modular elements that form large masses to distinguish spaces. Kloke's store boasts a style that matches its fashion designs, which are both sculptural and pared-back in terms of aesthetics. A rough concrete stucco texture is carried throughout the space, simultaneously adding interest and unifying the entirety of the shop. Since concrete is a material that can be both heavy and dark, the interior boasts a faux skylight detail and lights that dot the ceiling to illuminate the sculptural, Brutalism-inspired interior setting. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Brutalist Fashion Design:** Opportunity for fashion designers to create clothing designs that reflect the raw and pared-back aesthetics of Brutalism. - **Brutalist-inspired Interior Design:** Opportunity for interior designers to create spaces that embrace the use of raw concrete and repeated modular elements that form large masses to distinguish spaces. - **Faux Natural Lighting:** Opportunity for designers to incorporate faux skylight details and strategically placed lights to illuminate otherwise dark spaces. ### Industries Being Reshaped - **Fashion Design:** Brutalist fashion design can be implemented into clothing lines and accessory designs. - **Interior Design:** Brutalist-inspired interior design can be implemented in commercial and residential spaces. - **Lighting Design:** Faux natural lighting designs can be incorporated into interior design and architecture projects. ## Related on Trend Hunter - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Exposed Concrete Factory Structures](https://www.trendhunter.com/trends/mallcom-factory.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md)