# Social Media Seat Mate Services The KLM Royal Dutch Airlines Lets You Choose Your Flight Partner By Marriska Fernandes | Published 2011-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/klm-royal-dutch-airlines References: [bitrebels](http://www.bitrebels.com/technology/social-media-dating-on-flights-choose-your-seat-mate-on-facebook/) & [klm](http://www.klm.com/) Many have, one time or another, got a seat on a flight next to a talkative or annoying person, or even a mother with her crying flock of kids, but the KLM [Royal Dutch Airlines](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1) has a solution. The airline plans on incorporating [Facebook](https://www.trendhunter.com/trends/noplace-app) and [LinkedIn](https://www.trendhunter.com/trends/yourtable) profile information into your reservation details. This means that you can check out the profiles of others on the airlines and decide where you want to sit. This new "meet and seat" service could even land you on your next date. But apart from the dating perks, this service could benefit a variety of groups of people such as moms with kids who would prefer being seated with other moms, or business professionals who would want to meet other professionals and not miss a minute of networking. KLM Royal Dutch Airlines plans to unveil this service next year, but the one question lingering on the minds of many are "What about privacy?" ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 36% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Social Media Integration:** Incorporating Facebook and LinkedIn profiles into reservation details creates opportunities for personalized experiences. - **Targeted Seating:** Allowing passengers to choose their seatmates based on shared interests or demographics opens up possibilities for more enjoyable flights. - **Networking Opportunities:** Facilitating connections between professionals during flights can lead to valuable networking and business opportunities. ### Who This Affects Most - **Airlines:** By offering social media seat mate services, airlines can enhance the travel experience and differentiate themselves in the market. - **Social Media Platforms:** Integrating with airlines' reservation systems provides social media platforms with a new avenue for user engagement and data monetization. - **Online Dating:** Partnering with airlines to provide match-making services based on passenger profiles opens up a unique niche for online dating platforms. ## Related on Trend Hunter - [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md) - [Accessible Airline Seats](https://www.trendhunter.com/trends/airline-seat.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Travel Networking Apps](https://www.trendhunter.com/trends/floo.md) - [Solo Travel Matchmakers](https://www.trendhunter.com/trends/travel-bff-matchmaker.md) - [Airline Burger Partnerships](https://www.trendhunter.com/trends/shake-shack-and-delta.md)