# Candid Camera Commercials The Humorously Akward KLM Personal Space Experiment By Renee Ramsarran | Published 2011-02-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/klm-personal-space-experiment References: [adsoftheworld](http://adsoftheworld.com/media/online/klm_personal_space_experiment) & [klm](http://www.klm.com/) The KLM Personal Space Experiment sets out to prove the importance of an individuals need for an invisible bubble around them. The [Royal Dutch Airline](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1) set loose a “personal space invader” who awkwardly places himself next to people, a little too close for comfort. A candid camera captures the hilarious stunt, as strange looks and obvious annoyance ensues. Although the results are rather predictable, the KLM Personal Space Experiment manages to examine the boundaries of social acceptability in an interesting campaign for its business class travel. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 45% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Personal Space Campaigns:** Companies can create innovative ad campaigns that explore social boundaries and norms for their target audience. - **Candid Camera Advertising:** Brands can utilize candid camera techniques to capture authentic reactions and emotions from customers for their marketing materials. - **Humorous Marketing Stunts:** Businesses can generate brand awareness and customer engagement through funny marketing stunts that surprise and delight their audience. ### Who This Affects Most - **Airline Industry:** Airlines can use personal space as a marketing advantage by offering more space or privacy options to customers. - **Advertising Industry:** Advertising agencies can leverage new ideas from candid camera campaigns to create fresh, entertaining ads for their clients. - **Tourism Industry:** Tourism companies can use humorous marketing stunts to create viral campaigns that attract younger audiences and promote unique travel experiences. ## Related on Trend Hunter - [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Social Connection Campaigns](https://www.trendhunter.com/trends/is-this-seat-taken-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md)