# Font-Changing Website Pranks This Klm Advertising Campaign Changed All of Its Fonts to Comic Sans By Laura McQuarrie | Published 2013-07-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/klm-advertising References: [psfk](http://www.psfk.com/2013/07/klm-comic-sans.html) & [boardingarea](http://boardingarea.com/ghettoife/2013/07/05/klm-celebrates-comic-sans-day-i-celebrate-the-need-for-new-glasses/) The latest [KLM](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1) advertising campaign took place on July 5th, which is also Comic Sans Day. This [typeface](https://www.trendhunter.com/trends/times-new-ramen) has a notoriously bad reputation for being a poor font choice, unfortunately it is still widely used on public signs, presentations and documents. Thankfully, some of its uses are playful and meant to be ironic, like this [KLM Airline campaign](https://www.trendhunter.com/trends/seat-blocker). To celebrate Comic Sans Day, the airline turned all of the type on its front page to Comic Sans. This might have come as a shock to some of the sites visitors, but it was meant to generate interest in a draw for customers to win two tickets to fly from the Netherlands to Paris. This one day prank is a great way to show that KLM has a great sense of humor. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Key Themes Behind This Trend - **Playful Advertising Campaigns:** Disruptive innovation opportunity: Find creative and humorous ways to engage and attract customers through unconventional marketing strategies. - **Font Design and Typography:** Disruptive innovation opportunity: Explore new font choices and typographical styles that appeal to modern audiences and enhance brand messaging. - **Ironic Branding:** Disruptive innovation opportunity: Use irony and unexpected elements in branding to create memorable and attention-grabbing experiences that set brands apart. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace unconventional approaches to advertising and marketing to capture consumer attention in a saturated market. - **Graphic Design:** Disruptive innovation opportunity: Develop innovative and visually appealing fonts and typography designs that challenge traditional norms and captivate audiences. - **Brand Identity and Communication:** Disruptive innovation opportunity: Explore ironic and unexpected branding strategies to create a unique and memorable brand identity that resonates with consumers. ## Related on Trend Hunter - [Cheeky Ocean-Renaming Campaigns](https://www.trendhunter.com/trends/canadien-ocean.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Font-Personalizing Website Tools](https://www.trendhunter.com/trends/fontonic.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Difference-Spotting Font Games](https://www.trendhunter.com/trends/owen-sans.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md)