# Recyclable Vending Coffee Cups The Lavazza Klix Eco Cup Offers an Alternative to Plastic By Michael Hemsworth | Published 2020-01-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/klix-eco-cup References: [foodbev](https://www.foodbev.com/news/lavazza-professional-develops-fully-recyclable-paper-cup-for-vending/) & [lavazzapro](https://www.lavazzapro.co.uk) The Lavazza Klix Eco Cup has been developed by [Lavazza Professional](https://www.trendhunter.com/trends/moments-by-lavazza-professional) as a new paper cup for the brand's vending machines that will eliminate the need for plastic options in favor of a recyclable alternative. The cup can be recycled alongside normal paper waste, which will help to increase the packaging's ability to be responsibly disposed of. The paper used for the cup is sourced from forests that are sustainably managed and accredited by the PEFC; it can also be recycled up to seven times for enhanced sustainability. [UK](https://www.trendhunter.com/trends/carbon-capture-pipeline) Market Director at Lavazza Professional UK Ashley Weller commented on the new cup saying, "Calls for a reduction in single-use plastic for food and drink containers increased our commitment to offering our customers and consumers a revolutionary solution to meet their needs. Klix Eco Cup marks another step forward in our mission to deliver the most sustainable drinks vending solutions in the world. One of the greatest challenges was developing a cup that meets our high expectations for quality and recyclability whilst ensuring consumers enjoy a great taste experience." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Recyclable Coffee Packaging:** The demand for sustainable and recyclable coffee packaging presents an opportunity for innovative companies to develop eco-friendly solutions. - **Sustainable Vending Solutions:** There is a growing market for vending machines that offer sustainable and environmentally friendly options, creating an opportunity for disruptive innovation in the vending industry. - **Forest-sourced Materials:** The use of forest-sourced materials in product packaging presents an opportunity for industries to embrace sustainable practices by partnering with certified forest management organizations. ### Industries Being Reshaped - **Packaging Industry:** The packaging industry can explore innovative solutions to meet the increasing demand for eco-friendly and recyclable packaging options, such as developing new sustainable materials or improving recycling processes. - **Vending Machine Industry:** The vending machine industry can capitalize on the rising demand for sustainable options by offering environmentally friendly vending solutions, such as recyclable packaging and energy-efficient machines. - **Food and Beverage Industry:** The food and beverage industry can collaborate with sustainable packaging suppliers to provide eco-friendly alternatives to traditional plastic packaging, catering to the growing consumer demand for sustainable products. ## Related on Trend Hunter - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Eco-Friendly Coffee Cup Lids](https://www.trendhunter.com/trends/liplid.md) - [Bio-Based Single-Use Cups](https://www.trendhunter.com/trends/verigreen-plus.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Sustainable Coffee Lid Expansions](https://www.trendhunter.com/trends/zume.md) - [Eco Single-Serving Dairy Packaging](https://www.trendhunter.com/trends/valio-profeel-quark-products.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md)