# Slow Checkout Lanes Jumbo's Kletskassa is for Chatting with the Cashier By Laura McQuarrie | Published 2023-02-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kletskassa References: [mymodernmet](https://mymodernmet.com/dutch-supermarket-slow-lanes-kletskassa/) & [dutchnews.nl](https://www.dutchnews.nl/news/2021/09/jumbo-opens-chat-checkouts-to-combat-loneliness-among-the-elderly/)  Netherlands-based supermarket chain [Jumbo](https://www.trendhunter.com/trends/pastainspired-inflatable-pool-noodle) created a special checkout lane called Kletskassa, which translates to “chat checkout," so that people can actually enjoy talking to the cashier without feeling rushed. The slow checkout lanes feed into a larger initiative called One Against Loneliness that was launched by the [Dutch](https://www.trendhunter.com/trends/voter-campaign) government. The success of these Kletskassa means that there will be hundreds more created across the country, as well as similar spaces. Additionally, Jumbo launched a chat corner where locals can gather with others to share conversations over a cup of coffee. In an age of [self-serve and contactless checkouts](https://www.trendhunter.com/trends/self-checkout-lines), and curbside pickups, Jumbo's chat checkouts are helping to foster connection and fight loneliness in the elderly population. While many checkout technologies are designed to make service as fast and as streamlined as possible, this one differentiates itself by prioritizing heartfelt interaction. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 85% | Freshness: 15% - Audience gender: 50% men, 50% women - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### What Makes This Trend Stand Out - **Slow Checkout Lanes:** Jumbo's Kletskassa highlights the trend of creating experiences that prioritize human interaction over efficiency at checkout. - **Anti-loneliness Initiatives:** One Against Loneliness and Jumbo's Kletskassa represent a trend of businesses focusing on combating social isolation, particularly among the elderly population. - **In-store Gathering Spaces:** Jumbo's chat corner is an example of a trend where retailers are creating spaces for customers to socialize and connect within their stores. ### Sectors Adopting This - **Retail:** Jumbo's Kletskassa and chat corner highlight opportunities for retailers to differentiate themselves by prioritizing customer experience and fostering community. - **Elder Care:** One Against Loneliness initiative showcases opportunities for elder care services to partner with businesses to creatively address social isolation within this population. - **Community Building:** Jumbo's Kletskassa and chat corner also demonstrate opportunities for businesses to become community hubs by providing spaces for people to gather, connect, and socialize. ## Related on Trend Hunter - [Loneliness-Combatting Grocery Shopping Experiences](https://www.trendhunter.com/trends/grocery-shopping-experience.md) - [Convenience Store Self-Checkouts](https://www.trendhunter.com/trends/smart-checkout-technology.md) - [Grocery Store Accessibility Models](https://www.trendhunter.com/trends/selfservice-checkouts.md) - [Checkout-Free Concession Lanes](https://www.trendhunter.com/trends/zippin-lane.md) - [Check-Out Free Grocery Stores](https://www.trendhunter.com/trends/getgo.md) - [Line-Free Walk-Out Grocery Apps](https://www.trendhunter.com/trends/amazons-just-walk-out.md) - [Cashier-Free Grocery Chains](https://www.trendhunter.com/trends/aisle-24.md) - [Ultra-Speedy Self-Checkout Systems](https://www.trendhunter.com/trends/ecrs-quickcheck.md) - [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md)