# Pop-Up Tissue Ads Kleenex Print Campaign Will Be There for Your Glory or Failure By Luisa Amanda Gomes | Published 2010-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kleenex-print-campaign References: [advertlover](http://advertlover.com/node/4515) & [adsoftheworld](http://adsoftheworld.com/media/print/kleenex_kingfool) The latest [Kleenex](https://www.trendhunter.com/trends/tissue-box-collection) print campaign is full of creativity. Advertising agency JWT uses colorful artwork that looks textile, very similar to a child's pop-up book. Aside from [eye-catching illustrations](https://www.trendhunter.com/trends/dreamies-treats), Kleenex has come up with an interesting concept. Kleenex tissue will always have a place in your life, which they make apparent with this ad campaign. Viewers of the Kleenex print campaign will be clutching their tissues whether they're in situations of glory, failure, acceptance or rejection--which is why I always have a box near me. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 39% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Print Ads:** Embrace the creativity of pop-up print ads to make an ad stand out in a magazine. - **Emotional Advertising Campaigns:** Create an emotional bond between the consumer and the product with advertising campaigns that emphasize the product's role in the ups and downs of life. - **Brand Awareness Advertising:** Capture the attention of potential customers and increase brand awareness with creative advertising campaigns. ### Where This Applies - **Advertising Industry:** Advancements in advertising techniques encourage companies to innovate and create unique ads to attract customers. - **Pulp and Paper Industry:** Develop new products and advertising campaigns for the tissue industry to increase consumer engagement and sales. - **Personal Care Industry:** Emphasize the importance of personal care products, such as tissues, in everyday life to increase sales and boost customer loyalty. ## Related on Trend Hunter - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Trademark Protection Campaigns](https://www.trendhunter.com/trends/kleenex-brand.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Quirky Santa Murals](https://www.trendhunter.com/trends/cushelle.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md)