# Sharing Tissue Campaigns Kleenex Pocket Packs are Promoted With Caring Social Media Ads By Jana Pijak | Published 2015-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kleenex-pocket-packs References: [prnewswire](http://www.prnewswire.com/news-releases/kleenex-brand-there-whenever-wherever-someone-needs-one-300095093.html) & [facebook](https://www.facebook.com/KleenexCanada?brand_redir=308067193198) A newly released line of [Kleenex](https://www.trendhunter.com/trends/kleenex-brand) Pocket Packs is being promoted in a caring and compassionate way -- an engaging social media campaign that follows up the brand's 'Time for a Change' commercial series. Suggesting that Kleenex is always there "whenever someone needs one," the brand has created a series of social media posts, featured on its [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) page, that celebrate the beauty of sharing. Adorned with quotes like "I always carry Kleenex so I can share wherever I am," this Kleenex Pocket Packs campaign illustrates the power that the recognizable tissue brand possesses. What may seem like a small gesture -- sharing a tissue with someone who needs it -- can ultimately be viewed as a [compassionate act](https://www.trendhunter.com/trends/compassion-stores) is more meaningful than one may think. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Social Media Marketing:** The Kleenex Pocket Packs campaign exemplifies the use of social media to promote and engage with customers, presenting an opportunity for business professionals to explore innovative marketing strategies. - **Emotional Advertising:** The 'caring and compassionate' approach taken by Kleenex in their campaign presents a trend in emotional advertising, encouraging businesses to consider connecting with customers on a deeper level. - **Branding Through Small Gestures:** Kleenex showcases the power of a small gesture like sharing a tissue, providing an opportunity for businesses to explore branding through meaningful actions and moments. ### Industries Being Reshaped - **Personal Care Products:** The Kleenex Pocket Packs campaign highlights an opportunity for the personal care products industry to focus on emotional connections and social media marketing to enhance brand loyalty. - **Advertising and Marketing:** The emotionally-driven Kleenex Pocket Packs campaign showcases a disruptive innovation opportunity for the advertising and marketing industry to create engaging and compassionate campaigns. - **Consumer Goods:** The branding potential demonstrated by Kleenex through the promotion of sharing tissue presents an opportunity for the consumer goods industry to tap into meaningful experiences and gestures. ## Related on Trend Hunter - [Trademark Protection Campaigns](https://www.trendhunter.com/trends/kleenex-brand.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md) - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Sharing-Focused Candy Branding](https://www.trendhunter.com/trends/shaero.md) - [Soothing Sustainable Bamboo Tissues](https://www.trendhunter.com/trends/bamboo-balsam-tissues.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)