# Deceptive Palatable Packaging The Kleenex Dessert Boxes Look Sickeningly Sweet By Amelia Roblin | Published 2010-12-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kleenex-dessert-boxes References: [thedieline](http://www.thedieline.com/blog/2010/12/6/divine-desserts.html) & [kleenex](http://www.kleenex.com/FacialTissues.aspx) One benefit to having a Christmastime cold might be cake-flavored facial tissues, but unfortunately these [Kleenex](https://www.trendhunter.com/trends/kleenex-branding) dessert boxes keep up appearances only. Shaped and printed to look like slices of pie and cake or [tins of chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala), this palatable packaging is good enough to eat. Hiroko Sanders is the illustrator behind the Kleenex dessert boxes, and I'm pleased to note that she did quite a bit of her own baking research before getting the branding right. These tissue boxes will be hitting the shelves soon, but expect them to stick around ready for all other [cake-worthy occasions](https://www.trendhunter.com/trends/little-big-cake-bento-boxes) of the new year. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Palatable Packaging:** Innovative packaging designs that mimic food and dessert items create an enjoyable user experience and potential for brand differentiation. - **Food-themed Consumer Goods:** The integration of food-related aesthetics in non-food products, such as tissue boxes, adds novelty and fun to everyday items. - **Illustrative Branding:** Collaboration between illustrators and brands creates unique and eye-catching packaging designs that attract consumer attention. ### Who This Affects Most - **Consumer Packaged Goods:** Consumer packaged goods companies can explore palatable packaging concepts to enhance product appeal and create unique branding opportunities. - **Art and Design:** Creatives in the art and design industry can leverage their skills to collaborate with brands on innovative and visually appealing packaging solutions. - **Novelty Gifts and Home Decor:** Companies in the novelty gifts and home decor industry can incorporate food-themed aesthetics into their products to attract customers seeking unique and unconventional items. ## Related on Trend Hunter - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Springtime-Themed Snack Cakes](https://www.trendhunter.com/trends/tastykake-easter-packaging.md) - [Holiday-Themed Cheesecake Branding](https://www.trendhunter.com/trends/english-cheesecake-company.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Seasonally Enhanced Snack Cakes](https://www.trendhunter.com/trends/hostess-cakes.md) - [Indulgent Festive Snack Lines](https://www.trendhunter.com/trends/gnaw-chocolates.md) - [Festive Prepackaged Baked Goods](https://www.trendhunter.com/trends/tastykake-christmas-products.md)