# Soothing Sensation Tissues The Refreshing Relief of Kleenex Cool Touch is a World First By Katherinev123 | Published 2011-09-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kleenex-cool-touch References: [nytimes](http://www.nytimes.com/2011/09/28/business/media/researching-the-sneeze-and-how-to-handle-it.html?_r=3) & [kleenex](http://www.kleenex.com/?wt.mc_id=search_knx_BTS&WT.srch=1) It's almost flu season, and if you're one of the unfortunate people to suffer from a sore nose, [Kleenex](https://www.trendhunter.com/trends/kleenex-branding) [Cool Touch](https://www.trendhunter.com/trends/cool-can) offers a solution. This innovative new line of tissues from the [Kimberly-Clark](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes) brand promises to soothe noses with an unprecedented "cooling sensation." According to Kleenex, the brand that invented facial tissues almost a century ago, Kleenex Cool Touch is the first of its kind. This line of tissues contains both lotion and ingredients that promote cooling to effectively bring relief to sore, dry noses. As Craig Smith, the brand director for Kleenex, describes it, the Cool Touch line "really is a game-changing innovation." Along with a print and online advertising campaign, Kleenex will soon be releasing a Kleenex Cool Touch commercial, made by JWT New York, as well. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Cooling Sensation Tissues:** The development of tissues with a cooling sensation presents an opportunity for brands to provide unique comfort and relief to consumers. - **Innovative Tissue Technology:** The combination of lotion and cooling ingredients in tissues opens up possibilities for further advancements in tissue technology. - **Game-changing Tissue Innovation:** The introduction of Kleenex Cool Touch tissues demonstrates the potential for disruptive innovation within the tissue industry. ### Who This Affects Most - **Personal Care:** The personal care industry can explore the use of cooling sensation tissues to enhance their product offerings and provide unique value to consumers. - **Health and Wellness:** The health and wellness industry can incorporate cooling sensation tissues into their range of products to promote soothing relief for various ailments and conditions. - **Advertising and Marketing:** The introduction of innovative tissues like Kleenex Cool Touch opens up opportunities for agencies in the advertising and marketing industry to create engaging campaigns and commercials. ## Related on Trend Hunter - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Nighttime Cooling Sprays](https://www.trendhunter.com/trends/night-cooling-spray.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Cooling Male Hygiene Wipes](https://www.trendhunter.com/trends/menthole-xxtreme.md) - [Trademark Protection Campaigns](https://www.trendhunter.com/trends/kleenex-brand.md) - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Advanced Cooling Skincare](https://www.trendhunter.com/trends/tirtir-icecooling-collection.md) - [Comfortable Cooling Comforters](https://www.trendhunter.com/trends/cooling-comforter1.md) - [Comforting Cold Sore Treatments](https://www.trendhunter.com/trends/cold-sore-treatment.md)