# Artistic Camper Ads This Kleenex Commercial Uses the Tissue To Create Dusty Rear Window Art By Alyson Wyers | Published 2014-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kleenex-commercial References: [adsoftheworld](http://adsoftheworld.com/media/online/kleenex_rear_window) & [youtu.be](http://youtu.be/15DRjluX--Q) This [Kleenex](https://www.trendhunter.com/trends/kleenex-branding) commercial demonstrates how beautifully the popular tissue brand can clean a dusty window. Conceived and created by [advertising agency JWT London](https://www.trendhunter.com/trends/outdoor-advertising-campaign), the ad shows an artistically inclined camper creating a stunning scene using a carefully crafted Kleenex to wipe away bits of dirt off a van's rear window. The dirty van turns into a whimsical piece of art thanks to the tissue-wiping skills of illustrator Rob Hunter and artist and director Kyle Bean from BlinkInk. In addition to advertising the tissue brand, the Kleenex commercial also serves to announce a promotion where customers purchasing a box of Kleenex before September 30th, 2014 could win a camper van for a week or for keeps. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 16% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Artistic Advertising:** This trend showcases how brands are using artistic techniques in their advertising campaigns to engage and captivate their audience. - **Branded Promotions:** This trend highlights the use of promotions and giveaways as a marketing strategy to attract customers and increase brand loyalty. - **Creative Partnerships:** This trend demonstrates the collaboration between artists, illustrators, and creative professionals to create unique and visually captivating advertisements. ### Industries Being Reshaped - **Advertising:** The advertising industry can leverage artistic techniques to create visually stunning and memorable campaigns that resonate with consumers. - **Consumer Goods:** Consumer goods brands can utilize promotions and giveaways to incentivize customers and generate brand awareness and loyalty. - **Creative Services:** The creative services industry can explore collaborations with brands to develop innovative and visually appealing advertising campaigns. ## Related on Trend Hunter - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Quirky Santa Murals](https://www.trendhunter.com/trends/cushelle.md) - [Dusty Advertising Campaigns](https://www.trendhunter.com/trends/kfc-spain.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Trademark Protection Campaigns](https://www.trendhunter.com/trends/kleenex-brand.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Bay Window Camper Vans](https://www.trendhunter.com/trends/atrium-camper-van-concept.md)