# Quirky ePayment Commercials Klarna's Offbeat Ads Communicate How Smooth Payments Can Be By Laura McQuarrie | Published 2016-03-10 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/klarna References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-are-these-strangest-most-mesmerizing-financial-ads-ever-169951) & [klarna](https://www.klarna.com/) Unlike many finance commercials, this ones from Swedish e-commerce payment company 'Klarna' feature few words, no fine print and plenty of quirky imagery. The theme of the commercial is set after the brand's tagline, "Smoooth Payments" and uses a fish sliding down a plastic slide in order to show how effortless making payments can be. In addition to this [offbeat advertisement](https://www.trendhunter.com/trends/klarna-6) starring a slippery fish, Klarna has also released a few commercials that also communicate this same ultra-smooth feeling. This includes another artful clip of a cheese slicer carving out a thin slice from a block of cheese, as well as a hairy creature gracefully swimming in a pool. These commercials defy convention and appeal to young consumers who want to break away from [traditional financial institutions](https://www.trendhunter.com/trends/allt-bank). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Quirky Commercials:** The use of offbeat and unconventional advertisements grabs the attention of young consumers looking for a break from traditional marketing tactics. - **Smooth Payments:** Emphasizing the ease and simplicity of payment processes can differentiate companies in the e-commerce and fintech industries. - **Appealing to Young Consumers:** Creating content that defies convention and resonates with younger demographics can be a disruptive innovation opportunity in the advertising and finance sectors. ### Industries Being Reshaped - **E-commerce:** Introducing unconventional commercials can attract younger online shoppers looking for unique and relatable brand experiences. - **Fintech:** Focusing on seamless payment solutions and promoting smooth transactions can disrupt the traditional banking and financial services industry. - **Advertising:** Employing unconventional advertising approaches can revolutionize the way brands connect with their target audience, especially younger consumers. ## Related on Trend Hunter - [Humorous Payment Platform Campaigns](https://www.trendhunter.com/trends/paypal-checkout.md) - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md) - [Streamlined Shopping Apps](https://www.trendhunter.com/trends/streamlined-shopping-apps.md) - [Post-Purchase Payment Features](https://www.trendhunter.com/trends/swipe-to-finance.md) - [Pay-Later Shopping Cards](https://www.trendhunter.com/trends/klarna-card.md) - [Sophisticated Price Comparison Tools](https://www.trendhunter.com/trends/klarna-2.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Reimagined Story-Driven Campaigns](https://www.trendhunter.com/trends/typewriter-campaign.md)