# Sophisticated Price Comparison Tools Klarna Announces the Launch of a New Search Tool By Niko Pajkovic | Published 2022-10-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/klarna-2 References: [retaildive](https://www.retaildive.com/news/klarna-releases-price-comparison-search-tool-shoppable-video/634570/) & [klarna](https://www.klarna.com/international/press/introducing-klarna-spotlight-a-collection-of-product-innovations-for-a-new-era-of-shopping/)  Swedish fintech company [Klarna](https://www.trendhunter.com/trends/ai-image-search) has announced the launch of a new search engine tool that enables users to evaluate and compare product costs before making purchases. In addition, the company also introduced 'shoppable video content,' a platform for creators using the app. With the new tool, customers can [compare prices](https://www.trendhunter.com/trends/skewscanner), shipping choices, product sizes, and colors at numerous stores using the in-app browser provided by Klarna. According to the business, the technology will also hunt for and automatically apply [discount deals](https://www.trendhunter.com/trends/savewise-cashback) to their orders. "The new products revealed today mark a major milestone in Klarna’s evolution to becoming a place where consumers and retailers can now search, discover, and create. From inspiring product discovery all the way to delivery tracking, digital receipts and seamless returns," said Sebastian Siemiatkowski, co-founder and CEO of Klarna. Image Credit: Klarna ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 51% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Price Comparison Tools:** Developing an advanced price comparison tool that provides users with information about product costs and discounts offers. - **Shoppable Video Content:** Creating shoppable video content that enables users to make purchases while watching a video. - **In-app Browsers:** Incorporating in-app browsers into e-commerce platforms that allow users to compare product prices across different stores. ### Industries Being Reshaped - **Retail:** Retail companies can use price comparison tools to attract customers by offering competitive prices and discounts. - **E-commerce Platforms:** E-commerce platforms can incorporate shoppable video content to increase user engagement and revenue generated per user. - **Marketing:** Marketing agencies can use in-app browsers for their campaigns, creating advertisements for products that show up when potential customers search for similar products on an e-commerce platform. ## Related on Trend Hunter - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/ai-image-search.md) - [Streamlined Shopping Apps](https://www.trendhunter.com/trends/streamlined-shopping-apps.md) - [Shop Anywhere Super Apps](https://www.trendhunter.com/trends/klarna1.md) - [Smart Shopping Tools](https://www.trendhunter.com/trends/kaboo.md) - [Live Chat Shopping Features](https://www.trendhunter.com/trends/klarna-1.md) - [Personal E-Commerce Services](https://www.trendhunter.com/trends/klarna-virtual-shopping.md) - [Personal Shopping Assistants](https://www.trendhunter.com/trends/ask-klarna.md) - [AI-Powered Shopping Plugins](https://www.trendhunter.com/trends/plugin-for-chatgpt.md) - [Expanded Purchase Financing Tools](https://www.trendhunter.com/trends/klarna-6.md)