# Live Chat Shopping Features Klarna Launches New Hybrid Feature Called 'Virtual Shopping' By Niko Pajkovic | Published 2022-05-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/klarna-1 References: [retaildive](https://www.retaildive.com/news/klarna-debuts-virtual-shopping-tool/623805/) & [prnewswire](https://www.prnewswire.com/news-releases/klarna-launches-virtual-shopping-bringing-the-in-store-experience-to-online-shoppers-301546079.html)  Leading payments and shopping platform [Klarna](https://www.trendhunter.com/trends/klarna-virtual-shopping) has announced the launch of 'Virtual Shopping,' a new feature that aims to bring the [in-store shopping experience online](https://www.trendhunter.com/trends/appy-pie-endpoint). With Virtual Shopping, customers will be able to browse products on Klarna while communicating with actual in-store experts via video calls and live online chat sessions. The new feature presents a win-win for both shoppers and retailers; customers are able to easily receive feedback mid-shop, while stores are presented with the opportunity to extend their expertise beyond their physical locations. "In the past, online shopping has been missing a key element: human interaction. With Virtual Shopping, we replicate the brick-and-mortar experience of receiving personalized advice from an in-store expert and bring it to the online realm," said Image Credit: Klarna ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 74% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Shopping Experience:** Klarna's 'Virtual Shopping' feature opens up opportunities for retailers to provide interactive shopping experience for customers. - **Live Chat Customer Service:** Live chat serves as an effective tool in customer service, as emphasized by Klarna's 'Virtual Shopping' feature. - **Hybrid Online-offline Shopping:** Klarna's 'Virtual Shopping' feature presents an opportunity to merge the benefits of brick-and-mortar retail with online convenience. ### Sectors Adopting This - **Retail Industry:** Retailers can leverage Klarna's 'Virtual Shopping' feature to enhance customer engagement and create a seamless shopping experience. - **E-commerce Industry:** Klarna's 'Virtual Shopping' feature sets the bar for e-commerce platforms to integrate live video calls and online chat sessions into the shopping experience. - **Customer Service Industry:** Klarna's 'Virtual Shopping' feature highlights the growing demand for effective and personalized customer service in the online space. ## Related on Trend Hunter - [Personal E-Commerce Services](https://www.trendhunter.com/trends/klarna-virtual-shopping.md) - [Personal Shopping Assistants](https://www.trendhunter.com/trends/ask-klarna.md) - [Shop Anywhere Super Apps](https://www.trendhunter.com/trends/klarna1.md) - [Streamlined Shopping Apps](https://www.trendhunter.com/trends/streamlined-shopping-apps.md) - [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md) - [AI-Powered Shopping Plugins](https://www.trendhunter.com/trends/plugin-for-chatgpt.md) - [Virtual Shopper Solutions](https://www.trendhunter.com/trends/firework.md) - [Sophisticated Price Comparison Tools](https://www.trendhunter.com/trends/klarna-2.md) - [Video-Powered eCommerce Services](https://www.trendhunter.com/trends/apple-shop-with-a-specialist-over-video.md)