# Celebrity Mother-Daughter Fragrances The KKW x Kris Signature Fragrance is Ideal for Mother's Day By Jana Pijak | Published 2020-04-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kkw-x-kris References: [kkwfragrance](https://kkwfragrance.com/products/kkw-x-kris) The KKW x Kris fragrance is the first signature scent created by reality star and beauty mogul Kim Kardashian West and her mom Kris Jenner. Inspired by "the unconditional love between a mother and daughter," the fragrance is available for purchase on the KKW Fragrance e-shop and is the perfect gift for loved ones this Mother's Day. Boasting a scent described as a blend of woods and florals, the KKW x Kris fragrance boasts notes of Freesia, Aperol Spritz, creamy gardenia, tuberose, wood, golden amber, vetiver and more. In addition to its bold scent, the highly anticipated fragrance has also gained attention for its sculptural packaging that portrays an image of a mother and daughter embracing. Image Credit: KKW Fragrance ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 52% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Celebrity Fragrance Collaboration:** Opportunity for famous personalities to create signature fragrances as a way to increase brand visibility and boost sales. - **Meaningful Scent Campaigns:** Brands can imbue fragrances with a poignant message or emotional meaning to resonate with customers and build customer loyalty. - **Innovative Fragrance Packaging Design:** Exploration of novel and artistic perfume packaging designs that appeal to customers, evoke emotional connect and enhance the overall fragrance experience. ### Who This Affects Most - **Beauty Industry:** Emerging fragrance trends can redefine the beauty industry by offering new, innovative scents and packaging design to lure customers. - **Fashion Industry:** Integrating fragrances as part of fashion collections or offering fragrance collaborations with fashion icons can enhance the industry's revenue streams and appeal to overlapping audiences. - **Gift Industry:** Incorporating emotional significance or sentimentality into fragrance design can attract more customers to the gift industry, possibly formulating new and innovative niche fragrances. ## Related on Trend Hunter - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md) - [Lavender-Scented House Care](https://www.trendhunter.com/trends/safely-household-personal-care.md) - [Skin-Inspired Socialite Scents](https://www.trendhunter.com/trends/cosmic-kylie-jenner.md) - [Mom-Focused Beauty Gift Bundles](https://www.trendhunter.com/trends/highquality-skincare-bundle.md) - [Memorable Floral Fragrances](https://www.trendhunter.com/trends/kendra-scott.md) - [Mood-Matching Tween Fragrances](https://www.trendhunter.com/trends/xoxo-daise.md) - [Alluring Clean Ingredient Perfumes](https://www.trendhunter.com/trends/uncommon-james-hard-feelings.md) - [Mom-Inspired Candle Lines](https://www.trendhunter.com/trends/candle-line.md) - [Effortlessly Feminine Fragrances](https://www.trendhunter.com/trends/forvr-mood-fragrance.md)