# Instagram Beauty Announcements The KKW Beauty Launch Is a Welcome Surprise to Kim K Fans By Rebecca Byers | Published 2017-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kkw-beauty References: [instagram](https://www.instagram.com/kkwbeauty/) & [kkwbeauty](https://kkwbeauty.com/) Launched with three [Instagram](https://www.trendhunter.com/trends/ccred) video posts put up one after the other, the [KKW Beauty line](https://www.trendhunter.com/trends/core-collection-1) announcement comes just about one week ahead of the supposed drop date, June 21, 2017. With each video boasting millennial pink tones and a single number (to eventually, when one views the Instagram page, reveal the date of the line's impending release. Each Instagram video was simply captioned with a link to Kim Kardashian's new brand's own Instagram page, @KKWBeauty. Without any information being currently available on what the line will entail, beauty fans are likely hoping on a further announcement before the drop day itself. In order to stay on top of announcements, individuals can sign up with their email to receive updates on the new brand's website. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Social Media Beauty Marketing:** Opportunity for beauty brands to leverage Instagram and other social media platforms for product announcements and brand promotions. - **Mystery Marketing Strategy:** Creating suspense and anticipation through teaser videos on social media to generate buzz and excitement for new product launches. - **Email Marketing for Updates:** Using email subscriptions to keep customers engaged and informed about new product releases and brand updates. ### Where This Applies - **Beauty and Cosmetics:** Innovative beauty brands can capitalize on social media marketing strategies to reach and engage with their target audience. - **Fashion and Celebrity Brands:** Fashion and celebrity brands can adopt mystery marketing tactics to create hype and anticipation around their product launches. - **Digital Marketing and Technology:** Companies specializing in email marketing and social media management can provide services to help brands effectively utilize these channels for product announcements and updates. ## Related on Trend Hunter - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [K-Beauty Streaming Series Cosmetics](https://www.trendhunter.com/trends/squid-game-beauty-collection.md) - [Next-Gen K-Beauty Pop-Ups](https://www.trendhunter.com/trends/nextgen-kbeauty.md) - [Pre-Release Cosmetics Programs](https://www.trendhunter.com/trends/too-faced-2.md)