# Makeup Artist Eyeshadow Collaborations The KKW Beauty x Mario Palette Features Metallic Hues By Katherine Pendrill | Published 2019-11-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kkw-beauty-x-mario References: [bustle](https://www.bustle.com/p/the-new-kkw-x-mario-palette-is-so-different-than-their-first-collab-19352574) & [instagram](https://www.instagram.com/p/B41LmLDgYCN/) Kim Kardashian West has teamed up with her long-time makeup artist [Mario](https://www.trendhunter.com/trends/makeup-by-mario1) Dedivanovic to launch the new KKW Beauty x Mario palette. Though this is not the first time the duo have teamed up on a collaborative product, this latest palette is a little different than their original release. The first palette released by Kardashian West and Dedivanovic primarily featured neutral tones. However, the new KKW Beauty x Mario palette features much warmer shades that include a metallic burgundy, a shimmering copper, a sparkling gunmetal, and a golden orange hue. The new collection of shades has officially been dubbed 'The Artist & Muse' collection and is set to launch just before Thanksgiving on November 22, 2019. Fans can also expect [lipsticks to follow](https://www.trendhunter.com/trends/silk-matte-lip). Image Credit: *@kkwbeauty.* ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 84% | Activity: 40% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Metallic Eyeshadow Trend:** Disruptive innovation opportunity: Create a line of affordable and high-quality metallic eyeshadows to meet the growing demand for bold and shiny eye makeup looks. - **Celebrity Makeup Collaborations:** Disruptive innovation opportunity: Collaborate with influential celebrities to create exclusive makeup products and capitalize on their fan base for increased sales and brand exposure. - **Expansion of Makeup Collections:** Disruptive innovation opportunity: Extend makeup collections beyond traditional color palettes by incorporating unique, unexpected hues that appeal to a wider range of customers and cater to diverse makeup preferences. ### Where This Applies - **Cosmetics Industry:** Disruptive innovation opportunity: Develop innovative formulations, packaging, and marketing strategies to stay ahead in the highly competitive cosmetics market and cater to evolving consumer preferences. - **Beauty Influencer Industry:** Disruptive innovation opportunity: Leverage the power of beauty influencers by collaborating with them to create and promote exclusive makeup products, ultimately driving sales and building brand loyalty. - **Celebrity Collaboration Industry:** Disruptive innovation opportunity: Explore collaborative partnerships with celebrities across various industries to create unique products that tap into their fan base and create mutually beneficial brand relationships. ## Related on Trend Hunter - [Professional Masterclass Tours](https://www.trendhunter.com/trends/masterclass-tour.md) - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Intimate Cosmetics Events](https://www.trendhunter.com/trends/master-class-in-toronto.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Butter Cookie Beauty Products](https://www.trendhunter.com/trends/royal-dansk-and-kara-beauty.md)