# Bloody Bottle Designs The Kjetil Olstad Absinthe Packaging Design Bleeds Talent By Armida Ascano | Published 2010-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kjetil-olstad References: [lovelypackage](http://lovelypackage.com/student-work-kjetil-olstad/) & [flickr](http://www.flickr.com/photos/kjetilo/) Kjetil Olstad is an Australian design student whose future career seems very promising. When given the assignment to create [alcohol packaging](https://www.trendhunter.com/trends/edinburgh-gin-redesign), Kjetil Olstad decided to create an [absinthe bottle](https://www.trendhunter.com/trends/the-dark-fairy-cocktail) that follows the dark history of the notorious drink. Absinthe is a hallucination-inducing alcoholic substance that was originally consumed by French soldiers. Thus, Kjetil Olstad decided to call his absinthe brand 'Baoinette,' with the [design for the bottle](https://www.trendhunter.com/trends/sculptural-glass-bottles) pulling from the aesthetics of a bayonet and the blood of soldiers. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Dark-themed Packaging:** Opportunity for packaging designers to create products with dark and edgy aesthetics. - **Historical-inspired Alcohol Packaging:** Designers can explore the rich history and stories behind alcoholic beverages to create unique and engaging packaging. - **Hallucinogenic-themed Products:** Potential market for products inspired by hallucination-inducing substances, catering to consumers seeking unique experiences. ### Sectors Adopting This - **Packaging Design:** Designers in the packaging industry can incorporate dark and edgy aesthetics into their product designs. - **Alcohol Industry:** Opportunity for alcohol companies to leverage the rich history of their products to create captivating packaging designs. - **Novelty and Experiential Consumer Goods:** Industry players can explore the market demand for unique and immersive products themed around hallucination-inducing experiences. ## Related on Trend Hunter - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Naturally Blue Absinthe Spirits](https://www.trendhunter.com/trends/absinthia-absinthe-bleue.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Artist Painting-Adorned Bottles](https://www.trendhunter.com/trends/absolut-vodka-bottle-1.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)