# Entertaining Cereal Boxes The Backs of Kix Cereal Boxes Contain Cutouts for Playtime By Laura McQuarrie | Published 2015-04-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kix-cereal References: [thedieline](http://www.thedieline.com/blog/2015/4/13/kix-cereal) & [kixcereal](http://www.kixcereal.com/storybox) While there are many cereal boxes that contain a toy for kids to find, Kix Cereal takes a different approach with Storybox, turning the product box itself into the components for play. The "pop-out and play" cereal boxes are branded with bright characters and disks that can be cut out and assembled into imaginative new forms like jellyfish, race cars and robot-shaped creatures. By turning the packaging from an object to be recycled into a toy, this is a huge part of fostering creativity and sustainability in young ones. As well as taking the form of [tangible paper dolls](https://www.trendhunter.com/trends/tokidos-playcubes), the cutouts on the cereal boxes also live on as [digital storybook characters](https://www.trendhunter.com/trends/weetos-world) which can be interacted with online or through a mobile device. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 58% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging Toys:** Turning packaging from an object to be recycled into a toy provides a huge opportunity for sustainable and eco-friendly packaging innovation. - **Interactive Packaging:** Incorporating digital components into packaging not only makes it more engaging, but also opens up new opportunities for consumer interaction and brand engagement. - **Imaginative Cutouts:** Incorporating cutouts into packaging that can be assembled into creative new forms fosters creativity and imagination in young children. ### Where This Applies - **Food Packaging:** Innovative packaging can enhance product differentiation and offer a unique value proposition for food brands. - **Toy Manufacturing:** Packaging as a component of play presents an opportunity for toy manufacturers to explore new forms of play and engagement with their products. - **Advertising and Marketing:** Interactive packaging and sustainable packaging toys present opportunities for brands to enhance their customer engagement and brand identity. ## Related on Trend Hunter - [Immersive Cereal Cities](https://www.trendhunter.com/trends/kelloggs-town.md) - [Cartoon-Themed Cereals](https://www.trendhunter.com/trends/kelpo.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Retro Sci-Fi Cereal Boxes](https://www.trendhunter.com/trends/stranger-things-cereals.md) - [Collectible K-Pop Cereals](https://www.trendhunter.com/trends/txt-cereal-boxes.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md) - [Buildable Paper Playsets](https://www.trendhunter.com/trends/castle-playset.md)