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# Misshapen Figurine Merchandizing
Kiwi Talisman Packaging Has a Warped Form for its Inhabitants

By Amelia Roblin | Published 2011-05-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kiwi-talisman-packaging
References: [lovelypackage](http://lovelypackage.com/kiwi/#more-20952) & [inchkiev](http://inchkiev.com/eng/)

Boxes are often designed with shelf appeal in mind, and occasionally fail to serve the items within, but Kiwi talisman packaging is an example of how branding can complement its contents.

The Inch advertising agency of Ukraine came up with these abstract geometric cartons to house an eclectic collection of papier mâché animals. The [cardboard crates](https://www.trendhunter.com/trends/flutterbox) are multifaceted forms made up by the interplay of folded triangular surfaces. A clean flat handle brings the wrappings together and produces a protruding void within to create a spacious yet sturdy envelope for the paper mache statuettes. [Bold colors and motifs](https://www.trendhunter.com/trends/fruit-bliss) in green, black and matte white give the Kiwi talisman packaging an exotic eye-catching appearance, infused with added animated charm with the inclusion of tiny air holes for the cute critters within.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 54% | Activity: 27% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Abstract Geometric Packaging:** Opportunity to create visually striking packaging designs using abstract geometric forms.
- **Multifaceted Carton Designs:** Opportunity to experiment with folded triangular surfaces to create unique and functional carton designs.
- **Exotic Eye-catching Packaging:** Opportunity to create packaging that stands out on shelves with bold colors, motifs, and added animated elements.

### Industries Being Reshaped

- **Packaging Design:** The packaging design industry can explore innovative ways to create visually appealing and functional packaging using abstract geometric forms.
- **Arts and Crafts:** The arts and crafts industry can develop new product packaging that enhances the overall aesthetic appeal and experience of papier mache statuettes.
- **Gift and Souvenir:** The gift and souvenir industry can leverage exotic eye-catching packaging to attract customers and increase sales of unique and artistic products.

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