# Clever Kiwi Branding These Kiwi Snack Packs Include Personified and Animated Graphics By Jana Pijak | Published 2015-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kiwi-snack References: [behance.net](https://www.behance.net/gallery/19026111/Kiwi-Fruit-Brand-Packaging-POS-Concepts) These kiwi snack packs feature a kid-friendly wrapping that is filled with plenty of personality. The packaging concept is the work of Darren Gunning, an Australian designer who wanted to create a personified brand identity for Fuzzy's, a fictional fruit manufacturer. In addition to featuring a cute design for kids -- facial features that appear atop its [fresh fruit contents](https://www.trendhunter.com/trends/bear-fruit-bites) -- these [kiwi snack packages are also convenient](https://www.trendhunter.com/trends/fruit-snack-cups). The containers are transparent, revealing the fruit in them and hold four pieces of the exotic summer snack. This packaging concept is simple and effective, illustrating the importance of [playful motifs](https://www.trendhunter.com/trends/frubes-relaunch) and an element of humor when appealing to a young demographic or to a consumer with small children. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Personified Packaging:** Opportunity to create unique packaging designs that personify products and appeal to younger demographics. - **Transparent Containers:** Opportunity to incorporate transparent packaging to showcase the product and enhance consumer experience. - **Playful Branding:** Opportunity to infuse playful motifs and humor into brand identities to attract young consumers and parents. ### Industries Being Reshaped - **Food Packaging:** Opportunity for food packaging companies to explore innovative and personified designs for appealing to younger consumers. - **Snack Manufacturing:** Opportunity for snack manufacturers to incorporate transparent containers to showcase the freshness and quality of their products. - **Marketing and Advertising:** Opportunity for marketers and advertisers to leverage playful branding strategies to engage with young demographics and parents. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Fruit-Powered Children's Snacks](https://www.trendhunter.com/trends/fruit-twists-kids-snack.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Kid-Focused Packaging Updates](https://www.trendhunter.com/trends/frubes-relaunch.md)