# Juicy Kiwi Body Scrubs LALICIOUS' Kiwi Krush Sugar Scrub Features Kiwi Seed Oil By Laura McQuarrie | Published 2023-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kiwi-krush-sugar-scrub References: [newbeauty](https://www.newbeauty.com/launch-list-beauty-products-launching-june-2023/4) & [lalicious](https://www.lalicious.com/collections/kiwi-krush-collection/products/kiwi-krush-sugar-scrub) LALICIOUS' [Kiwi](https://www.trendhunter.com/trends/ethos-kiwi-scrub) Krush Sugar Scrub is a luxurious, limited-edition body care product that features a summery scent and a new star ingredient. With notes of juicy kiwi, fresh pear and sweet musk, the [exfoliating 100% pure cane sugar scrub](https://www.trendhunter.com/trends/fruit-enzyme-scrub) is a treat for the skin that moisturizes with plumping and hydrating kiwi seed oil. This body polish gets its unique green tint from a natural colorant derived from red cabbage juice and turmeric. As such, the color of the product may change over time. Consumers are gravitating toward body care with nourishing, [natural, fruit-forward ingredients](https://www.trendhunter.com/trends/ciroa) because they value formulas that avoid chemicals that may cause irritation or sensitivity to the skin, and they want the potential benefits of antioxidants and vitamins found in natural ingredients for promoting healthier skin. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 44% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Body Care:** Opportunity for expanding product lines with natural, fruit-forward ingredients. - **Limited-edition Products:** Opportunity to create demand and attract customers with new, unique products. - **Colorants From Natural Sources:** Opportunity to experiment with natural colorants that don't involve harsh chemicals. ### Who This Affects Most - **Beauty and Personal Care:** Opportunity for cosmetics and skincare companies to explore new ingredients that align with consumer preferences. - **Fruit and Vegetable Processing:** Opportunity for fruit processors to supply natural, body care ingredients. - **Natural Dyeing and Colorants:** Opportunity for companies specializing in natural dyes and colorants to explore new applications in the beauty industry. ## Related on Trend Hunter - [Nourishing Nail Scrubs](https://www.trendhunter.com/trends/ethos-kiwi-scrub.md) - [Raspberry-Inspired Sugar Scrubs](https://www.trendhunter.com/trends/raspberry-fizz.md) - [Kiwi-Inspired Facial Cleansers](https://www.trendhunter.com/trends/kiwiinspired-facial-cleanser.md) - [Vegan Sugar Scrubs](https://www.trendhunter.com/trends/vegan-sugar-scrub.md) - [Summer Daydream-Inspired Body Polish](https://www.trendhunter.com/trends/summer-daydream.md) - [Firming Tropically Inspired Exfoliatiors](https://www.trendhunter.com/trends/firming-shea-sugar.md) - [Vitamin C Shea Sugar Scrub](https://www.trendhunter.com/trends/vitamin-c-shea-sugar-scrub.md) - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md)