# Easily-to-Carry Beach Coolers The Kiwi Coolers' Beach-Specific Tires Tackle Any Terrain By Ell Smith | Published 2017-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kiwi-coolers References: [kickstarter](https://www.kickstarter.com/projects/1125431460/kiwi-cooler-a-new-era-of-coolers?ref=discovery) The [Kiwi](https://www.trendhunter.com/trends/kiwi-strawberry-hard-cider) Cooler is a beach-ready beverage storing alternative to the heavy and inconvenient design of [standard coolers](https://www.trendhunter.com/trends/yeti-daytrip-coolers). Coolers are a summer staple, but its bulky and hard to maneuver form results in the objects being dragged from point A to point B. Kiwi acts as a solution to this problem through offering a [beverage and food storing system](https://www.trendhunter.com/trends/coleman-pro-coolers) that can be rolled over any terrain. The cooler's handle extends from the lid, making for a space-saving design. Traditional coolers are built with plastic tires that sink through the sand, making it nearly impossible to move.The bright green device is equipped with beach-specific tires which allow the device to glide over the bumpy ground. The Kiwi Cooler helps bring friends and family together with an effective, convenience-focused summer-ready product. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Roll-able Coolers:** Innovative coolers with roll-able and beach-specific tires provide convenience and flexibility especially during the summer season. - **Beach-specific Design:** Designing coolers with beach-specific features, such as easy-to-carry and easy-to-manoeuvre functions, answer consumer pain points during beach trips. - **Space-saving Design:** Coolers with a space-saving design that saves storage and capacity for more items provide a big opportunity for inventive products in the market. ### Industries Being Reshaped - **Outdoor Adventure Equipment:** Companies in this industry have the potential to focus specifically on designing beach gear that can satisfy consumer needs and preferences, thereby having a competitive advantage in the market. - **Food and Beverage:** Designing coolers that can store food and beverages for the beach, especially ones that have beach-specific features and are easy to move around, can attract beach goers and can serve as an advantage for companies operating within this industry. - **Tourism:** Tourism-based businesses that offer rentals that include gear to enhance a customer's experience could incorporate the Kiwi Cooler or other beach-specific coolers to offer easier and more effective beach trips. ## Related on Trend Hunter - [Ice-Free Beverage Coolers](https://www.trendhunter.com/trends/iceless-coolers.md) - [Modern Rugged Mobile Coolers](https://www.trendhunter.com/trends/mobile-cooler.md) - [All-Terrain Camper Coolers](https://www.trendhunter.com/trends/igloo-trailmate-journey-cooler.md) - [Rugged Inflatable Coolers](https://www.trendhunter.com/trends/airskirts-cooler.md) - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Floating Foam Drink Coolers](https://www.trendhunter.com/trends/foam-portable-cooler.md) - [Recyclable Performance Coolers](https://www.trendhunter.com/trends/oyster-tempo-1.md) - [Durable Suitcase-Style Coolers](https://www.trendhunter.com/trends/yeti-roadie.md) - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md)