# Gold-Colored Kiwi Fruits Zespri SunGold Introduces a Vibrant New Golden Yellow Kiwi Color By Laura McQuarrie | Published 2019-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kiwi-color References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4054-innovation-on-display-at-united-fresh-2019) & [zespri.eu](https://www.zespri.eu/en/sungold-kiwi) The kiwi fruit is known for its bright, fresh and green color and at the [United Fresh Produce Association's](https://www.trendhunter.com/trends/homemade-brand-ice-cream) annual meeting, [Zespri](https://www.trendhunter.com/trends/zespri-rubyred-kiwifruit) introduced a bold new kiwi color. Now, with the Zespri SunGold Kiwifruit, consumers will be able to enjoy the taste of a New Zealand-grown fruit with a golden hue. The taste of the all-new kiwi is said to be naturally even sweeter than the green variety people are familiar with, thanks to a tropical flavor that tastes of mangoes and strawberries. As well as being prized for its unique color, the new kiwi is also packed with benefits, including three times the Vitamin C content as a large orange and the same amount of potassium as a banana. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Golden Kiwi Fruits:** Disruptive innovation opportunity: Expanding the market of kiwi fruits by introducing a vibrant golden hue, appealing to consumers looking for unique and visually striking produce options. - **Enhanced Flavor:** Disruptive innovation opportunity: Developing and marketing fruits with tropical flavors, such as mangoes and strawberries, to provide consumers with new and exciting taste experiences. - **Nutrient-rich Varieties:** Disruptive innovation opportunity: Creating fruits with significantly higher vitamin and mineral content, like the Zespri SunGold Kiwifruit, to cater to health-conscious consumers seeking functional foods. ### Sectors Adopting This - **Agriculture:** Disruptive innovation opportunity: Leveraging genetic modification or selective breeding techniques to create visually appealing and nutrient-rich fruits, driving growth and differentiation in the agriculture industry. - **Food Manufacturing:** Disruptive innovation opportunity: Developing food products, such as jams, snacks, or desserts, that incorporate the unique flavor profiles of fruits like golden kiwis, offering consumers innovative and indulgent options. - **Nutraceuticals:** Disruptive innovation opportunity: Extracting bioactive compounds from nutrient-rich fruits, like the Zespri SunGold Kiwifruit, to create functional ingredients for the nutraceutical industry, catering to the demand for natural health-enhancing products. ## Related on Trend Hunter - [Flavorful Branded Table Grapes](https://www.trendhunter.com/trends/sun-world-international.md) - [Red-Shelled Pineapples](https://www.trendhunter.com/trends/rubyglow-pineapple.md) - [Portable Tropical-Flavored Fruit Pouches](https://www.trendhunter.com/trends/gogo-squeezs-tropicalz.md) - [Tropical Orange Snack Peppers](https://www.trendhunter.com/trends/windset-farms.md) - [Golden Yolk Egg Ranges](https://www.trendhunter.com/trends/bird-bros-white-gold.md) - [Summery Superfood Gummies](https://www.trendhunter.com/trends/gruns-superfoods-greens-gummies.md) - [Creamy Coconutty Pineapples](https://www.trendhunter.com/trends/dole-colada-royale-pineapple.md) - [Glittering Bubble-Infused Beverages](https://www.trendhunter.com/trends/glitter-pop-lemonade.md) - [Kiwi Strawberry Hard Ciders](https://www.trendhunter.com/trends/kiwi-strawberry-hard-cider.md)