# Keto-Friendly Prepackaged Coffees The Kitu Super Coffee Protein + MCT Oil Drink is Sugar-Free By Michael Hemsworth | Published 2019-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kitu-super-coffee-protein-mct-oil References: [trndmonitor](https://trndmonitor.com/drink-spotlight-kitu-super-coffee-protein-mct-oil-vanilla/) & [drinksupercoffee](https://drinksupercoffee.com/) Alternative diets like [Keto](https://www.trendhunter.com/trends/nitro-sweet-cold-brew) and Paleo are continuing to increase in popularity, so brands are taking notice by offering new options like the [Kitu](https://www.trendhunter.com/trends/kitu-life-super-coffee-winter-flavor-range) Super Coffee Protein + MCT Oil drink. Packed with [10 grams of protein](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes) and containing just 80 calories, the drink is sugar-free and is infused with a series of special ingredients for consumers to feel confident about. This includes monk fruit, MCT oil, premium coffee and other healthful ingredients that will aid the consumer on their quest towards optimal performance each day. The Kitu Super Coffee Protein + MCT Oil drink is naturally sweetened yet won't cause any insulin response thanks to the monk fruit used in the mix. The drink is also lactose-free, gluten-free and non-GMO. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Diets:** The increase in popularity of alternative diets like Keto and Paleo is driving the demand for new and innovative products like the sugar-free Kitu Super Coffee Protein + MCT Oil drink. - **Health-conscious Beverages:** Consumers' growing focus on their health is resulting in an increase in demand for drinks that are low-calorie, natural and contain functional ingredients, like the Kitu Super Coffee Protein + MCT Oil drink. - **Sugar-free Products:** With more consumers becoming aware of the negative health impact of sugar, there is a growing demand for sugar-free products, like the Kitu Super Coffee Protein + MCT Oil drink, that offer healthier alternatives. ### Sectors Adopting This - **Beverage Industry:** There is a significant opportunity for disruptive innovation within the beverage industry to cater to the growing demand for healthy and functional beverages, such as the sugar-free Kitu Super Coffee Protein + MCT Oil drink. - **Health and Wellness Industry:** As consumers continue to prioritize their health and wellness, there is an opportunity for innovative companies to create new products that address specific dietary needs and restrictions like the Keto and Paleo diets. - **Food Manufacturing Industry:** There is a growing need for the food manufacturing industry to offer a wider range of alternative food and beverage options to meet the demands of health-conscious consumers that place an emphasis on functional ingredients and health benefits. ## Related on Trend Hunter - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Instant Protein Iced Coffees](https://www.trendhunter.com/trends/protein-iced-coffees.md) - [Enhanced Pumpkin-Flavored Coffees](https://www.trendhunter.com/trends/maple-pumpkin-super-coffee.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Winter-Themed Coffee Products](https://www.trendhunter.com/trends/kitu-life-super-coffee-winter-flavor-range.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Protein-Packed New Year Coffees](https://www.trendhunter.com/trends/dutch-bros-protein-coffee.md) - [Protein Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-mocha-coffee.md)