# Band-Backed Non-Alcoholic Beers Kittie and We Are PIGS Launch the New KittiePIG Non-Alcoholic Beer By Kanesa D | Published 2024-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kittiepig-non-alcoholic-beer References: [eatnorth](https://eatnorth.com/dan-clapson/metal-bands-kittie-and-we-are-pigs-launch-non-alcoholic-beer-help-calgary-brewery) & [kittiepig](https://kittiepig.com/index.html)  Canadian metal band Kittie is marking their return with their first single release in over a decade and has teamed up with Esjay Jones, the producer and lead singer of We Are PIGS, to introduce a groundbreaking beverage to the market: the KittiePIG non-alcoholic beer. Notably, all members of Kittie and Jones embrace a [sober lifestyle](https://www.trendhunter.com/trends/sober-october-campaign), making this partnership not only creatively aligned but also deeply personal. rafted with care, the beverage offers a [refreshing twist](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer), incorporating Saskatoon berries into the brewing process—a nod to the Prairie region and a unique flavor profile that sets it apart from traditional brews. KittiePIG non-alcoholic beer is available for direct order in the United States and can be shipped internationally, offering fans the opportunity to enjoy this innovative beverage worldwide. Image Credit: Kittie ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 62% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Craft Beers:** The collaboration between Kittie and We Are PIGS introduces a groundbreaking non-alcoholic beer that offers a unique flavor profile. - **Sober Lifestyle Products:** The partnership with Kittie and Jones highlights the growing market for sober lifestyle products, such as non-alcoholic beverages. - **Direct-to-consumer Beverage Sales:** The availability of KittiePIG non-alcoholic beer for direct order in the United States and international shipping showcases the trend of direct-to-consumer sales in the beverage industry. ### Sectors Adopting This - **Craft Beer Industry:** The non-alcoholic craft beer trend presents disruptive innovation opportunities for breweries to expand their product lines and cater to a wider customer base. - **Sober Living Industry:** The introduction of a band-backed non-alcoholic beer highlights the potential for innovative products in the sober living industry, catering to individuals seeking alcohol alternatives. - **E-commerce Industry:** The direct order and international shipping capabilities of KittiePIG non-alcoholic beer demonstrate the potential for disruptive innovation in the e-commerce sector of the beverage industry. ## Related on Trend Hunter - [Rebellious Non-Alcoholic Whiskey](https://www.trendhunter.com/trends/whistlepig-alice-cooper.md) - [Non-Alcoholic Craft Beer Kits](https://www.trendhunter.com/trends/non-alcoholic-starter-pack.md) - [Mexican Non-Alcoholic Craft Brews](https://www.trendhunter.com/trends/mexican-nonalcoholic.md) - [Non-Alcoholic Craft Beer Initiatives](https://www.trendhunter.com/trends/nonalcoholic-craft-beers.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Alcohol-Free Subscription Partnership](https://www.trendhunter.com/trends/nonalcoholic-beer-hellofresh-partnerships-na.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md)