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# Kitten Fur Fragrances
Demeter’s Kitten Fur Fragrance is a “Fragrance That Truly Purrs”

By Kalin Ned | Published 2022-05-05 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/kitten-fur-fragrance
References: [demeterfragrance](https://demeterfragrance.com/grumpy-cat.html) & [demeterfragrance](https://demeterfragrance.com/kitten-fur.html)

It is not every day one comes across a kitten fur fragrance but Demeter has you covered in this niche.

The [Kitten](https://www.trendhunter.com/trends/coffee-kitten) Fur Fragrance captures "the olfactory essence of the warmth and comfort of that purrfect spot, just behind a kitten's neck." The product is made for individuals who clearly enjoy the company of cats. The special formula delivers a simple and subtle aromatic experience. The brand playfully notes that the Kitten Fur Fragrance is "a fragrance that truly purrs."

Demeter offers this innovative product in a number of formats, including cologne, perfume oil, body lotion, shower gel, massage oil, [atmosphere diffused](https://www.trendhunter.com/trends/calming-cat-diffuser), hand sanitizer, and more. The brand also offers a "Grumpy Cat version of Kitten Fur" which is a "special edition cross-species celebrity collaboration," as well as other non-cat-related aromas.

Image Credit: Demeter

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 75% | Activity: 83% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What's Driving This Trend

- **Pet-inspired Fragrances:** Creating fragrances inspired by different pets can provide niche opportunities for the fragrance industry.
- **Multi-format Fragrance Products:** Offering fragrance products in various formats can cater to different consumer preferences and expand the market for fragrance brands.
- **Humorous Fragrance Collaborations:** Collaborating with cross-species celebrities or other unconventional partners can bring a fun and unique twist to fragrance products.

### Who This Affects Most

- **Fragrance Industry:** The fragrance industry can explore opportunities to create fragrances inspired by different pets, such as cats, dogs, or rabbits.
- **Personal Care Industry:** Offering fragrance products in multiple formats can expand opportunities for personal care brands to cater to different consumer needs and preferences.
- **Entertainment Industry:** Collaborating with non-traditional partners like pets or humorous celebrities can provide unique marketing opportunities for the entertainment industry.

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