# Kitten Croissant Ads Lifebuoy Soap Reminds Us That 'You Eat What You Touch' By Elsa Blaine | Published 2008-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kitten-croissants-lifebuoy-hand-washing-ad-campaign References: [coilhouse.net](http://coilhouse.net/2008/09/18/weekly-ad-uncoiling-lifebuoy-handwash/#more-2929) & [lifebuoy](http://www.lifebuoy.com/products.asp) Hand soap brand [Lifebuoy](https://www.trendhunter.com/trends/h-for-handwashing) takes aim at our increasingly germaphobic society with this new ad campaign. “You eat what you touch” is their tagline. These surreal images of a kitten croissant and a hamster muffin are not creepy breakfasts made from pets, but are instead meant to stress the company’s message of [hand-washing hygiene](https://www.trendhunter.com/trends/backtoschool-hygiene). It is a creative way to get attention and perhaps even encourage non-germaphobes into thoroughly washing up before they eat. Just be thankful Lifebuoy kept it to petting pets before eating and not digressing to other much more disgusting, bacteria-laden things we do daily with our hands. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Hygiene Messaging:** Lifebuoy's unique ad campaign uses surreal images to emphasize the importance of hand-washing hygiene. - **Attention-grabbing Ads:** Lifebuoy's use of images like a kitten croissant attracts consumers' attention to their messaging. - **Creative Advertising Approaches:** Lifebuoy's unconventional ad campaign explores new ways of communicating health and hygiene messages. ### Where This Applies - **Hand Soap:** Lifebuoy's ad campaign promotes their hand soap as a way to maintain hygiene. - **Personal Care:** Lifebuoy's messaging on hygiene aligns with the personal care industry's focus on cleanliness and sanitation. - **Advertising:** Lifebuoy's creative approach to advertising offers inspiration for other companies to think outside the box in their marketing strategies. ## Related on Trend Hunter - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Food-Based Body Bars](https://www.trendhunter.com/trends/edible-soap.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Hygienic Hippo Campaigns](https://www.trendhunter.com/trends/confessions-of-moo-deng.md) - [Paw-Print Soap Tools](https://www.trendhunter.com/trends/dinoosh.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md)