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# Literary-Inspired Menswear
The Kitsune SS 2012 Collection Gets Inspired by The Great Gatsby

By Matt Ho | Published 2011-07-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/kitsune-ss-2012-collection
References: [slamxhype](http://slamxhype.com/fashion/kitsune-springsummer-2012-collection/) & [kitsune.fr](http://www.kitsune.fr/)

I'm usually a jeans and tees type of guy, but occasionally, I wouldn't mind going for more of a [gentleman look](https://www.trendhunter.com/trends/fallwinter-2025) that the Kitsune SS 2012 Collection is offering.

This season, the Kitsune SS 2012 Collection features clothes inspired by [F. Scott Fitzgerald's most famous book](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew) The Great Gatsby. With these gentlemanly outfits, you too can dress in the style of the "roaring 20s" like Nick Carraway and Gatsby during a time in which the economy soared. As expected, the inspiration has churned out a variety of [blazers, ties, dress shirts and pants](https://www.trendhunter.com/trends/graphpaper-ss26) in a light colorway that defines the ideal gentleman. For those looking for something more casual, there are some tees and accessories in the line as well.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 69% | Activity: 62% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Gentleman Style Trend:** This trend offers opportunities for disruptive innovation in men's fashion by drawing inspiration from classic literary works for a sophisticated and refined aesthetic.
- **Nostalgic Fashion Trend:** This trend capitalizes on consumers' desire for nostalgia and the revival of vintage styles, creating opportunities for disruptive innovation in fashion industry by incorporating iconic elements from past eras.
- **Literature-inspired Collections Trend:** This trend allows for disruptive innovation in the fashion industry by merging literature and fashion to create unique and story-driven collections that resonate with consumers.

### Sectors Adopting This

- **Fashion Industry:** The fashion industry can capitalize on this trend by incorporating literary inspirations into their designs, attracting new consumers and differentiating themselves from competitors.
- **Publishing Industry:** The publishing industry can explore collaborations with fashion brands to create limited edition literary-inspired collections, offering a new revenue stream and expanding their reach to new audiences.
- **Entertainment Industry:** The entertainment industry can embrace this trend by partnering with fashion brands to create promotional tie-ins between movies or TV shows and fashion lines, generating excitement and enhancing brand visibility.

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