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# Urban Western Couture
Kitsune 2011 Fall/Winter Collection is Inspired by Brokeback Mountain

By Matt Ho | Published 2011-01-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kitsune-2011-fall-winter
References: [hypebeast](http://hypebeast.com/2011/01/kitsune-2011-fallwinter-brokeback-mountain-collection/) & [kitsune.fr](http://www.kitsune.fr/journal/2011/01/mode/brokeback-mountain-fall-winter-collection-20112012/)

Before the jokes roll in, the Kitsune 2011 Fall/Winter collection looks pretty good for something inspired by the movie 'Brokeback Mountain.' The company describes the new line as a "[refined urban cowboy](https://www.trendhunter.com/trends/beams-plus-fw25)" look, which is evident in some of the clothes. The use of flannel and cotton-filled jean jackets certainly reflects the motif well. Other clothes take a more [casual urban look](https://www.trendhunter.com/trends/urban-exploration-2) that fits the line just fine.

I don't know if cowboys are stylish, but hey, the Kitsune 2011 Fall/Winter collection says even they need to look good.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 71% | Activity: 52% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Urban Western Fashion:** Opportunity for fashion brands to create urban-inspired clothing with Western elements, catering to consumers looking for unique and eclectic styles.
- **Movie-inspired Fashion Collections:** Potential for fashion designers to draw inspiration from popular movies and create collections that reflect the themes and aesthetics of the films, appealing to fans and fashion-forward consumers alike.
- **Refined Cowboy Aesthetic:** Space for fashion brands to explore and update the traditional cowboy look, combining Western elements with urban sophistication leading to a new and distinctive fashion trend.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity for fashion brands to experiment with unconventional styles and incorporate movie-inspired themes in their collections, attracting a wider audience and creating unique brand identity.
- **Film and Entertainment:** Potential for collaboration between fashion designers and film studios to create exclusive fashion collections inspired by popular movies, generating buzz and cross-industry promotion.
- **Retail:** Opportunity for retailers to curate and market a niche urban western fashion category, targeting fashion-forward consumers who seek unique and imaginative styles that blend urban and cowboy aesthetics.

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